Data Planning & Insights Manager

Wundermanthompson; Greater London; Hybrid; GBP 75,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP agency, is seeking a Data Planning Manager to lead data-driven measurement, audience targeting insights, and campaign reporting across owned and earned channels. You will partner with data scientists, analysts, and BI specialists to deliver holistic analytics and dashboards.

Ideal candidates bring 7+ years in data roles within agencies, strong expertise in media measurement, MMM, and ad tech, plus excellent communication and leadership skills.

Qualifications

• 7+ years of experience in a data function, preferably within an agency environment or a similar role.
• Strong understanding of media measurement, data principles and the digital marketing landscape.
• Proven ability to manage projects and work effectively within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Experience with Excel and data analysis tools.
• Experience with Ad tech (DSP/DMP), data cleanrooms and privacy safe solutions.
• Knowledge of attribution, experimentation and MMM measurement techniques.
• Experience with website analytics and personalization/testing tools (e.g., Google Analytics, Amplitude).
• Experience with data visualization tools (Tableau, Power BI) is beneficial.

Responsibilities

• You will utilise measurement tools, attribution models, and media mix modelling to produce insightful reports and optimization recommendations.
• Collaborate with data scientists, analysts, and BI specialists to create dashboards and integrate diverse data sources.
• Support the development of client briefs into cross-channel digital media plans by identifying data signals.
• Use data to add context and deeper insights to reporting and tie analysis to the measurement framework.
• Build strong relationships with client stakeholders and internal WPP teams to manage data deliverables.
• Act as a trusted advisor to clients on data-related matters and enable data-driven decisions.
• Present regularly to clients and participate in client meetings.
• Mentor a Senior Data Planner to develop their craft.

Skills

Data planning

Media measurement

Data visualization

Excel proficiency

Tools

Tableau

Power BI

Job description

VML, a WPP agency, is seeking a Data Planning Manager to lead data-driven measurement, audience targeting insights, and campaign reporting across owned and earned channels. You will partner with data scientists, analysts, and BI specialists to deliver holistic analytics and dashboards.

Ideal candidates bring 7+ years in data roles within agencies, strong expertise in media measurement, MMM, and ad tech, plus excellent communication and leadership skills.