Data Planning Manager

Wundermanthompson; Greater London; Hybrid; GBP 75,000 - 115,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP agency, is seeking a Data Planning Manager to lead data-driven measurement, audience targeting insights, and campaign reporting across owned and earned channels. You will partner with data scientists, analysts, and BI specialists to deliver holistic analytics and dashboards.

Ideal candidates bring 7+ years in data roles within agencies, strong expertise in media measurement, MMM, and ad tech, plus excellent communication and leadership skills.

Qualifications

• 7+ years of experience in a data function, preferably within an agency environment or a similar role.
• Strong understanding of media measurement, data principles and the digital marketing landscape.
• Proven ability to manage projects and work effectively within cross-functional teams.
• Excellent communication, organisation, proposal writing, and presentation skills.
• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
• Experience with Excel and data analysis tools.
• Experience with Ad tech (DSP/DMP), data cleanrooms and privacy safe solutions.
• Knowledge of attribution, experimentation and MMM measurement techniques.
• Experience with website analytics and personalization/testing tools (e.g., Google Analytics, Amplitude).
• Experience with data visualization tools (Tableau, Power BI) is beneficial.

Responsibilities

• You will utilise measurement tools, attribution models, and media mix modelling to produce insightful reports and optimization recommendations.
• Collaborate with data scientists, analysts, and BI specialists to create dashboards and integrate diverse data sources.
• Support the development of client briefs into cross-channel digital media plans by identifying data signals.
• Use data to add context and deeper insights to reporting and tie analysis to the measurement framework.
• Build strong relationships with client stakeholders and internal WPP teams to manage data deliverables.
• Act as a trusted advisor to clients on data-related matters and enable data-driven decisions.
• Present regularly to clients and participate in client meetings.
• Mentor a Senior Data Planner to develop their craft.

Skills

Data planning

Media measurement

Data visualization

Excel proficiency

Tools

Tableau

Power BI

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brandsthat drive growth. Guided by aHuman First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we're looking for:

We're seeking a highly collaborative, flexible and enthusiastic Data Planning Manager to join the team who has experience in supporting measurement and budget optimisation, test and learn opportunities, identification of data signals across the journey that can be used to inform audience targeting and media flighting and holistic campaign and always on performance reporting across owned and earned channels and platform.

What you'll be doing:

• You willutilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisationrecommendations in conjunction with the media strategists and analytics teams

• Working with Data Scientists, Analysists, and BI specialists to create dashboards and integrate diverse data sources to enable holisticmeasurement.

• Support thedevelopmentof client briefs into cross-channel digital media plansbyidentifyingdata signals across thecustomer journeysto inform audience targeting and media flighting

• Utilizingdatato add context and deeper insights to reportingand ensure analysis is connected back to the overarchingmeasurement framework,targetsand benchmarks- always bringing the 'so what?'

• Building strong relationships with client stakeholders and internal VML& WPPteams to promote, develop, and manage data and analysis deliverables.

• Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.

• Presenting regularly to clients and attending client meetings.

• Managing a Senior Data Planner to develop their craft in the same areas

What you'll need:

• 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.

• Strong understandingofmedia measurement, dataprinciplesandthedigital marketing landscape

• Proven ability to manage projects and work effectively within cross-functional teams.

• Excellent communication, organisation, proposal writing, and presentation skills.

• Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.

• Strategic thinking and analytical skills, witha high levelof numeracy.

• Proficiencyin Excel and other data analysis tools.

• Familiarity withAd tech (DSP/DMP), Data cleanroomsandprivacy safesolutions.

• Knowledge of attribution,experimentationand MMM measurement techniques

• Experience with website analytics and personalisation/testing tools (e.g., Google Analytics,Amplitude).

• Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.

• A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.

• A passion for data and its potential to drive business impact.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.