Analytics Manager: Lead Data & Insights for Growth

Wundermanthompson; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

VML is seeking an Analytics Manager to lead the Data team and deliver measurement and insight projects across marketing activities. You will mentor analysts, coordinate project prioritisation, and ensure high-quality, data-driven outputs for clients.

You will work in a hybrid setup, collaborating across strategy, analytics and client services to embed data-informed decision making and drive client value through advanced analytics and storytelling.

Qualifications

• 8+ years in marketing analytics in an analytics manager or senior analyst role.
• Proficiency with Python, BigQuery and SQL.
• Experience with web analytics tools such as GA.
• Experience developing dashboards.
• Ability to translate data into recommendations.
• Understanding of AI to optimise efficiency.
• Strong communication and collaboration across disciplines.
• Ability to lead and mentor a team.
• Experience in data storytelling.

Responsibilities

• Manage a team of analysts to deliver high-quality work.
• Lead analyses to optimise marketing across the funnel.
• Deliver measurement and insight projects.
• Present to clients and attend client meetings.
• Develop written and verbal output on reports with recommendations.
• Ensure data quality and resolve data issues.
• Collaborate with strategy and account teams.
• Lead strategic projects (segmentation, modelling).
• Mentor and develop junior team members.
• Develop dashboards and reporting automation.

Skills

Team leadership

Python

BigQuery

SQL

GA

Data storytelling

AI for marketing

Dashboard design

PowerBI

Tableau

Looker Studio

Communication skills

Statistical analysis

Segmentation modelling

Tools

PowerBI

Tableau

Looker Studio

Python

BigQuery

SQL

GA

Job description

VML is seeking an Analytics Manager to lead the Data team and deliver measurement and insight projects across marketing activities. You will mentor analysts, coordinate project prioritisation, and ensure high-quality, data-driven outputs for clients.

You will work in a hybrid setup, collaborating across strategy, analytics and client services to embed data-informed decision making and drive client value through advanced analytics and storytelling.