Data Marketing Executive – CRM & Insights (12-Month)

Kick It Out; Leicester; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Competitive salary

Pension scheme

Life assurance

Free onsite parking

Staff restaurant access

Up to 33 days leave

Job summary

Leicester City Football Club is seeking a Data Marketing Executive to turn data into actionable fan insights during a 12-month maternity cover. You will develop audience segments, manage automated communications and build dashboards to support fan acquisition, engagement and revenue growth.

Working in our Marketing team, you'll collaborate with commercial partners, ensure GDPR compliance and help deliver personalised experiences across multiple channels, including email, SMS and in-app messages.

Qualifications

• Experience using data to drive marketing decisions.
• Strong understanding of CRM systems and marketing databases.
• Experience creating reports, dashboards and automated reporting processes.

Responsibilities

• Develop audience segmentation strategies to support marketing, commercial and fan engagement objectives.
• Create and maintain targeted fan communications through email, SMS and automated journeys.
• Build and manage data integrations, data flows and database health processes.
• Produce actionable insights and present recommendations to stakeholders.
• Design and maintain Tableau dashboards and reporting frameworks.
• Conduct analysis to drive supporter acquisition, engagement and revenue growth.

Job description

Leicester City Football Club is seeking a Data Marketing Executive to turn data into actionable fan insights during a 12-month maternity cover. You will develop audience segments, manage automated communications and build dashboards to support fan acquisition, engagement and revenue growth.

Working in our Marketing team, you'll collaborate with commercial partners, ensure GDPR compliance and help deliver personalised experiences across multiple channels, including email, SMS and in-app messages.