Senior Marketing Ops Analyst: Campaigns & CRM Insights

Liverpool FC; Knowsley; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Contributory pension scheme matching

Life Assurance

Cycle to Work

Season ticket loans

Employee discounts

LFCTV GO access

Priority tickets

Job summary

Liverpool FC is seeking a Senior Analyst, Marketing Operations to lead audience targeting and delivery of multi-channel campaigns. You will work with Marketing, Digital, Commercial and Customer Insight teams to ensure campaigns are accurate, compliant and timely.

Strong data-driven storytelling and stakeholder collaboration are essential. Responsibilities include campaign planning, segmentation, automation, and performance analysis, with a focus on GDPR compliance and data quality.

Qualifications

• Strong experience in CRM, marketing operations and data-driven campaign delivery.
• Excellent communication and stakeholder management skills.
• Degree level or equivalent in a relevant discipline such as Business, Marketing, Mathematics or Statistics.

Responsibilities

• Support end-to-end delivery of marketing campaigns across email, SMS and push notifications.
• Lead audience targeting and data selection for campaigns.
• Build, test, QA and deploy campaigns with compliance and best practices.
• Create and maintain audience segments for various channels.
• Produce campaign performance reports and provide insights.

Skills

CRM

Marketing operations

Campaign delivery

Data analysis

Stakeholder management

Excel

Power BI

Tableau

SQL

AWS/Azure

Education

Degree in Business/Marketing/Math/Statistics

Tools

DotDigital

Power BI

Tableau

Google Analytics

SQL

AWS

Azure

Job description

Liverpool FC is seeking a Senior Analyst, Marketing Operations to lead audience targeting and delivery of multi-channel campaigns. You will work with Marketing, Digital, Commercial and Customer Insight teams to ensure campaigns are accurate, compliant and timely.

Strong data-driven storytelling and stakeholder collaboration are essential. Responsibilities include campaign planning, segmentation, automation, and performance analysis, with a focus on GDPR compliance and data quality.