CRM Marketing Executive (Maternity Cover)

Kick It Out; Leicester; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Competitive salary

Pension scheme

Life assurance

Free onsite parking

Staff restaurant access

Up to 33 days leave

Job summary

Leicester City Football Club is seeking a Data Marketing Executive to turn data into actionable fan insights during a 12-month maternity cover. You will develop audience segments, manage automated communications and build dashboards to support fan acquisition, engagement and revenue growth.

Working in our Marketing team, you'll collaborate with commercial partners, ensure GDPR compliance and help deliver personalised experiences across multiple channels, including email, SMS and in-app messages.

Qualifications

• Experience using data to drive marketing decisions.
• Strong understanding of CRM systems and marketing databases.
• Experience creating reports, dashboards and automated reporting processes.

Responsibilities

• Develop audience segmentation strategies to support marketing, commercial and fan engagement objectives.
• Create and maintain targeted fan communications through email, SMS and automated journeys.
• Build and manage data integrations, data flows and database health processes.
• Produce actionable insights and present recommendations to stakeholders.
• Design and maintain Tableau dashboards and reporting frameworks.
• Conduct analysis to drive supporter acquisition, engagement and revenue growth.

Job description

Leicester City Football Club is committed to safeguarding and promoting the welfare of children and adults at risk of harm, and expects all employees and volunteers to share this commitment.

Data Marketing Executive (12-Month Maternity Cover)

Leicester City Football Club

Location: King Power Stadium, Leicester

Contract: Fixed Term, 12 Months (Maternity Cover)

Hours: 37.5 hours per week.

Turn Data Into Match-Winning Insights

At Leicester City Football Club, every supporter interaction tells a story. We're looking for a passionate, analytical and commercially minded Data Marketing Executive to join our Marketing team on a 12-month maternity cover contract and help shape how we connect with hundreds of thousands of fans.

This is an exciting opportunity to work at the heart of a Premier League football club, using data, insight and technology to drive fan acquisition, engagement, retention and revenue growth. If you love turning complex data into meaningful actions, creating targeted marketing campaigns and uncovering insights that influence business decisions, we'd love to hear from you.

The Opportunity

As our Data Marketing Executive, you'll play a key role in developing and maintaining the Club's data infrastructure, helping us better understand our supporters and deliver personalised experiences across multiple channels.

From building audience segments and managing automated communications to creating impactful reports and supporting commercial partnerships with powerful insights, your work will directly influence how the Club engages with fans and grows its reach both locally and globally.

No two days are the same. One day you might be building a customer journey campaign, the next you could be analysing supporter behaviour, developing Tableau dashboards or identifying new opportunities to grow our fan database.

What You'll Be Doing

• Developing audience segmentation strategies to support marketing, commercial and fan engagement objectives
• Creating and maintaining targeted fan communications through email, SMS and automated customer journeys
• Building and managing data integrations, data flows and database health processes
• Producing actionable insights and presenting recommendations to stakeholders across the business
• Designing and maintaining Tableau dashboards and reporting frameworks
• Conducting analysis to drive supporter acquisition, engagement, retention and revenue growth
• Supporting the creation of data-led partnership and sponsorship opportunities
• Managing customer data queries and working closely with Supporter Services and third-party providers
• Developing surveys, market research and customer feedback initiatives
• Supporting consumer lifecycle planning, persona development and customer journey mapping
• Ensuring data governance, GDPR compliance and the integrity of all Club data sources

Who We're Looking For

We're seeking someone who combines strong analytical capability with a passion for marketing and consumer engagement.

You’ll Ideally Have

• Experience using data to drive commercial and marketing decisions
• Strong understanding of CRM systems, customer data platforms (CDPs) and marketing databases
• Experience creating reports, dashboards and automated reporting processes
• Knowledge of customer segmentation, campaign targeting and audience profiling
• Excellent problem-solving and analytical skills
• The ability to translate business objectives into meaningful data insights
• Strong communication skills with the confidence to present findings to a range of stakeholders
• A proactive approach and genuine enthusiasm for continuous improvement

Experience within sport, entertainment, retail or membership-based organisations would be advantageous, but is not essential.

Why Join Leicester City Football Club?

This is your chance to make an impact at one of football's most respected and ambitious clubs. You'll work alongside talented colleagues across Marketing, Commercial, Content and Fan Engagement teams, helping to create memorable supporter experiences powered by data and insight.

We offer an exciting, fast-paced environment where your ideas are valued, your development is encouraged and your work contributes directly to the success of the Club.

Additional Information

Due to the nature of the role, flexibility is required to work evenings, weekends, matchdays and public holidays when necessary.

The successful candidate will be expected to comply with all Club policies relating to Equality, Diversity & Inclusion, Safeguarding, Health & Safety and GDPR.

Ready to Join the Team?

If you're excited by the power of data, passionate about marketing and want to play a part in shaping the future of fan engagement at Leicester City Football Club, we'd love to hear from you.

About The Club

Leicester City Football Club has a rich and proud history – we’re more than just a football club; we’re a community. Formed in 1884, we’ve achieved incredible milestones, including becoming Premier League champions in 2016 and winning the FA Cup in 2021.

Our commitment to the local community, fans, and world-class experiences extends beyond the pitch. With the opening of our new state-of-the-art training ground in 2021, we continue to invest in our growth and success. Our team at Leicester City is more than just colleagues – we invite you to join our Club and experience the exciting opportunities of a life in the football industry!

Benefits Package

Our people are the lifeblood of the Club, and we feel should be rewarded as such – we offer a competitive salary, pension scheme and life assurance for all permanent employees. You’ll enjoy free onsite parking, access to our subsidised staff restaurants and up to 33 days of annual leave (including bank holidays) amongst a host of other great employee benefits!

One City. One Club. One Leicester.

Leicester City Football Club believes that football is for all, and we are committed to Diversity and Inclusion, where valuing the individual is our highest priority. We are working to see equality across all areas of the Club and welcome applications from all areas of the community.

If you have any requirements in regard to the recruitment process, please let us know; we are happy to support your needs.