CRM Data Manager - Freelance

Stopgap - Marketing, Digital & Creative Recruitment; Teddington; Hybrid; GBP 40,000 - 56,000; Full time

Job summary

Stopgap - Marketing, Digital & Creative Recruitment is seeking an urgent CRM Data Manager for a 3-month cover in the Customer Marketing Team. You will own customer data, ensuring accuracy and governance, and support segmentation, CRM activity, reporting and commercial decisions.

Ideal candidates will be analytical, commercially minded and detail-oriented, with B2C experience and a track record handling large datasets. Hybrid role with 1–2 days per week in Central London.

Qualifications

• Experience with Salesforce Marketing Cloud.
• CRM data management and segmentation experience.
• SQL and data extraction experience.
• Data governance and deletion processes knowledge.
• Ability to work independently in a CRM/Data Manager capacity.
• Strong knowledge of relational databases and SQL.
• Excellent analytical and problem solving skills.
• Attention to detail and data accuracy commitment.
• Experience using SQL and Excel.
• Ability to manage competing priorities and stay commercially aware.
• Experience with customer data, CRM databases or marketing data.
• Understanding of data protection and GDPR principles.

Skills

Salesforce Marketing Cloud

CRM data management

Data segmentation

SQL

Data extraction

Data governance

Relational databases

Analytical skills

Attention to detail

Excel

Independent work

Commercial awareness

GDPR compliance

Customer data

Marketing data

Tools

Salesforce Marketing Cloud

SQL

Excel

Job description

This is an urgent cover role in the Customer Marketing Team for initially 3 months - with flexibility to extend. You must be available immediately or within 2 weeks to be considered for this urgent role.
As CRM Data Manager, you will take ownership of customer data, ensuring its accuracy, integrity and effective management across a range of rail products and services. You will play an important role in supporting customer segmentation, CRM activity, reporting and commercial decision-making.
We are looking for someone who is analytical, commercially minded and highly attentive to detail, with experience in a B2C environment - alongside a customer marketing team. You will be comfortable working with large and complex datasets and have the ability to translate data into clear, useful information for both technical and non-technical colleagues.
Our client is a leading passenger travel operator, playing an important role in connecting customers and communities across Britain. This is a hybrid role with 1-2 days pw in the Central London office.

Essential Experience

• Salesforce Marketing Cloud
• CRM data management and segmentation
• SQL and data extraction
• Data governance and deletion processes
• Working independently in a CRM/Data Manager capacity
• Strong knowledge of relational databases and SQL.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and a commitment to data accuracy.
• Strong practical experience using SQL and Excel.
• Ability to work independently and manage competing priorities.
• Strong commercial awareness and business acumen.
• Experience working with customer data, CRM databases or marketing data.
• Understanding of data protection and GDPR principles.