Data-Driven Programmatic & Audience Strategist

Channel 4 Corporation; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Private medical insurance

Free Virtual GP access for employees

Free Female Health hormone test each年

Free Tastecard membership

Access to financial wellbeingresources

Discounted Gym memberships

Pension

Life Assurance

Income Protection

Holiday Purchase

Job summary

Channel 4 is seeking a data-driven Programmatic & Audience Analyst to strengthen our digital offering. This role will develop audience strategies that optimise performance and revenue across our digital ecosystem.

You will work with audience platforms, data clean rooms, ad servers and attribution solutions, while supporting the onboarding and evolution of relevant technologies. The role involves analysing patterns, delivering actionable insights, and collaborating with Sales, Data teams and

Qualifications

• Strong understanding of audience segmentation and the programmatic landscape.
• Proficient in data analysis, audience taxonomy and campaign delivery.
• Experience with CDPs, DMPs, data clean rooms, ad servers, SSPs and measurement or attribution platforms.
• Familiarity with Snowflake, InfoSum, Mediarithmics, FreeWheel or Adalyser is desirable.
• Understanding of social video advertising, audience targeting or campaign operations is desirable.
• Advanced Excel skills; SQL knowledge is a plus.
• Excellent communication skills for technical and non-technical audiences.
• Ability to manage multiple priorities and resolve technical issues.
• Proven experience in Ad Sales or Ad Tech.

Responsibilities

• Build and manage audience segments using first-, second- and third-party data.
• Design audience strategies for direct and programmatic campaigns; evaluate and optimise performance.
• Collaborate with the Audience Lead to streamline workflows and troubleshoot issues.
• Enhance attribution solutions and support onboarding of new data technologies.
• Maintain relationships with data, platform and programmatic partners.
• Support onboarding and ongoing management of audience and measurement vendors.
• Develop knowledge of platforms like Snowflake, InfoSum, Mediarithmics, FreeWheel and Adalyser.
• Coordinate requirements with data and retail partners for secure audience matching.
• Monitor platform changes and escalate delivery or data risks.
• Drive efficiency in campaign setup and workflow processes.
• Provide light-touch support to Social Sales Account Managers.
• Support Social campaign setup and delivery tasks including audience configuration and quality checks.
• Produce and interpret audience insights for proposals and post-campaign reporting.

Skills

Audience segmentation

Data analysis

CDPs / DMPs

Snowflake

InfoSum

Mediarithmics

FreeWheel

Adalyser

Excel

SQL

Ad Tech experience

Campaign operations

Communication skills

Tools

Snowflake

InfoSum

Mediarithmics

FreeWheel

Adalyser

Job description

Channel 4 is seeking a data-driven Programmatic & Audience Analyst to strengthen our digital offering. This role will develop audience strategies that optimise performance and revenue across our digital ecosystem.

You will work with audience platforms, data clean rooms, ad servers and attribution solutions, while supporting the onboarding and evolution of relevant technologies. The role involves analysing patterns, delivering actionable insights, and collaborating with Sales, Data teams and