Associate Director, Programmatic Outcomes & Growth

OMGEULUK Omnicom Media Group UK Ltd; United Kingdom; On-site; GBP 90,000 - 120,000; Full time

Job summary

Omnicom Media Group UK Ltd is seeking an experienced Associate Director to lead the Outcomes team and drive audience-led programmatic and addressable media strategies across multiple channels. You will translate client objectives into measurable media and business outcomes, oversee senior client relationships, and shape the future of the programmatic offering through innovation and operational excellence.

The role requires strong leadership, strategic thinking, and a passion for data-driven

Qualifications

• Significant experience within programmatic, addressable media, or digital performance marketing.
• Strong understanding of audience-based planning, activation, measurement, and optimisation.
• Proven ability to lead teams and develop talent in a fast-paced media environment.
• Experience managing senior client relationships and influencing strategic decision-making.
• Strong commercial acumen with the ability to identify growth opportunities and drive business outcomes.
• Excellent communication, presentation, and stakeholder management skills.
• Passion for innovation, data-driven marketing, and delivering measurable results.

Responsibilities

• Lead the development and activation of audience-first programmatic and addressable media strategies.
• Translate client objectives into media, audience, and measurement frameworks.
• Identify opportunities to enhance performance through data, automation, and innovative activation.
• Provide strategic guidance on channel selection, investment allocation, and optimisation.
• Act as senior strategic partner to clients and present performance insights.
• Ensure programs deliver against objectives, KPIs, and outcomes.
• Support growth opportunities and drive organic growth.
• Lead, mentor and develop Managers and specialist teams.
• Coach and support capability development and career progression.
• Promote collaboration and continuous improvement across the team.
• Ensure effective resource planning and workload management.
• Oversee activation, measurement, and optimisation of campaigns.
• Leverage insights to improve effectiveness and efficiency.
• Drive best practices across planning, execution, reporting, governance.
• Establish scalable processes for efficiency and quality.

Job description

Omnicom Media Group UK Ltd is seeking an experienced Associate Director to lead the Outcomes team and drive audience-led programmatic and addressable media strategies across multiple channels. You will translate client objectives into measurable media and business outcomes, oversee senior client relationships, and shape the future of the programmatic offering through innovation and operational excellence.

The role requires strong leadership, strategic thinking, and a passion for data-driven