Data-Driven Digital Performance Marketing Manager

FMC - Connecting Dentistry; Shenley; On-site; GBP 65,000 - 85,000; Full time

Job summary

FMC - Connecting Dentistry is looking for a Digital Performance Marketing Manager to own paid and owned digital channels and turn marketing spend into qualified demand and measurable pipeline. This is a hands-on role with responsibility for channel performance, budget efficiency, conversion optimisation, tracking, attribution and testing.

This position requires 3-5 years in performance marketing, plus strong ability to interpret data to drive budget and channel decisions.

Qualifications

• 3-5 years in performance marketing, digital marketing, demand generation, paid media or growth marketing.
• Strong hands-on understanding of paid media, conversion funnels, landing pages and campaign optimisation.
• Demonstrable ability to interpret data and make budget, channel and optimisation decisions.
• Comfort with CPL, CAC/CPA, ROAS, CVR, MQL/SQL/Opportunity conversion, pipeline and attribution concepts.
• Experience with HubSpot or comparable CRM/marketing automation, source tracking and UTM governance.
• Strong spreadsheet/dashboard literacy and experience partnering with Brand/Creative and Sales to improve full-funnel quality

Responsibilities

• Own digital demand generation across approved paid and owned channels, including targeting, budgets, launch calendar, KPI and tracking requirements.
• Review channel and funnel performance every working day; diagnose movement by audience, creative/message, offer, landing page and funnel stage.
• Optimise to qualified demand and downstream commercial quality, making explicit scale / stop / change / test decisions.
• Control budget pacing, forecast spend, explain variance and recommend or execute reallocation within agreed approval limits.
• Own HubSpot campaign/source/UTM readiness, landing-page and form conversion, launch QA and attribution integrity with RevOps support.
• Maintain an active experimentation backlog across audiences, offers, creative, messaging, landing pages and forms; record the learning and next action.
• Hand leads to SDR / Sales with accurate source context and feed evidence on creative/message performance back to Brand & Performance Marketing.

Skills

Paid media

Conversion funnels

Data interpretation

Budget management

Analytics

UTM governance

Tools

HubSpot

Job description

FMC - Connecting Dentistry is looking for a Digital Performance Marketing Manager to own paid and owned digital channels and turn marketing spend into qualified demand and measurable pipeline. This is a hands-on role with responsibility for channel performance, budget efficiency, conversion optimisation, tracking, attribution and testing.

This position requires 3-5 years in performance marketing, plus strong ability to interpret data to drive budget and channel decisions.