Digital Marketing Manager

Technical Network Recruitment; Wellingborough; On-site; GBP 40,000 - 70,000; Full time

Job summary

We are seeking a capable Digital Marketing Manager to own our digital activity across the UK, US and EU. You will drive lead generation, optimize campaigns across PPC, SEO, paid social, and email, and shape the customer journey from first touchpoint to sales conversion.

The role requires 3-5 years of digital marketing experience, strong data instincts, and proficiency with CRM and marketing automation platforms. You will collaborate with sales and external agencies to deliver impactful results.

Qualifications

• 3-5 years' experience in digital marketing.
• Strong knowledge of SEO, PPC, GA4, Google Ads, LinkedIn and website CMS platforms.
• Experience with Salesforce, Pardot or similar CRM and automation systems.
• Confident using data to assess performance and guide decision-making.
• Strong copywriting and content development skills.

Responsibilities

• Oversee digital marketing activity across UK, US and EU markets.
• Build and optimise campaigns across PPC, SEO, paid social, remarketing and email.
• Improve website content, performance and conversion pathways.
• Monitor campaign results, lead quality and ROI using reporting tools and CRM systems.
• Support sales activity through targeted digital campaigns and nurture programmes.
• Liaise with external agencies and suppliers to deliver effective and joined-up marketing.
• Produce regular reports with clear recommendations for improvement.
• Strengthen online messaging, metadata and content across all territories.

Skills

Digital marketing

Campaign management

Data analysis

Copywriting

Cross-functional collaboration

Tools

Salesforce

Pardot

CRM systems

Marketing automation

GA4

Google Ads

LinkedIn

Job description

We are currently working with a leading manufacturing business who are looking for a Digital Marketing Manager to take ownership of digital activity across the UK, US and EU. This is an exciting opportunity for a commercially minded marketer to drive lead generation, improve online performance and help shape the customer journey from first touchpoint through to sales conversion.

Role: Digital Marketing Manager

Location: Northamptonshire

Working across multiple territories, the Digital Marketing Manager will deliver and refine campaigns across PPC, SEO, paid social, remarketing, email and CRM. You will also play a key role in improving website content, landing pages and enquiry journeys, while ensuring all activity is measured and aligned with sales priorities.

This role will suit someone with experience in a B2B, technical or product-led environment, who is confident working with data and using insights to improve campaign performance. Strong experience with digital reporting tools, CRM systems and marketing automation platforms will be essential.

Main responsibilities for Digital Marketing Manager

• Oversee digital marketing activity across UK, US and EU markets.
• Build and optimise campaigns across PPC, SEO, paid social, remarketing and email.
• Improve website content, performance and conversion pathways.
• Monitor campaign results, lead quality and ROI using reporting tools and CRM systems.
• Support sales activity through targeted digital campaigns and nurture programmes.
• Liaise with external agencies and suppliers to deliver effective and joined-up marketing.
• Produce regular reports with clear recommendations for improvement.
• Strengthen online messaging, metadata and content across all territories.

Skills and experience for the Digital Marketing Manager

• 3-5 years' experience in digital marketing.
• Strong knowledge of SEO, PPC, GA4, Google Ads, LinkedIn and website CMS platforms.
• Experience with Salesforce, Pardot or similar CRM and automation systems.
• Confident using data to assess performance and guide decision-making.
• Strong copywriting and content development skills.
• Well organised, adaptable and able to manage multiple projects.
• Comfortable collaborating with sales teams, suppliers and internal stakeholders.

The right Digital Marketing Manager will be proactive digital marketer with a strong commercial mindset. Someone who can balance strategy, execution and reporting. A team player who is confident working across different markets and customer groups.