Data-Driven Creative Strategist

Voy; Greater London; Hybrid; GBP 40,000 - 62,000; Full time

Job summary

Voy in London is seeking a deeply curious Creative Strategist to bridge data and ideas, turning insights from campaign performance into winning ad concepts. You’ll work with analytics dashboards, write briefs, and influence growth through evidence-based creative decisions.

In a fast-paced, hybrid role, you’ll partner with channel managers and creatives to test hypotheses, uncover trends, and shape the next cycle of iteration with rigorous analysis and creative taste.

Qualifications

• 2+ years of experience in a creative strategy, media buying, or performance marketing role focusing on ad creative performance.
• Ability to translate data into actionable insights and compelling narratives for diverse audiences.
• Proficiency with native ad platforms (Meta, TikTok) and analytics tools (GA, Looker).
• Strong communication skills to present complex data clearly to stakeholders.

Responsibilities

• Analyse creative performance data across channels to identify trends and opportunities.
• Develop data-informed creative hypotheses.
• Write concise, data-rich briefs for internal and external partners.
• Manage the creative feedback loop and share learnings for next iterations.
• Conduct competitor and market research on creative trends and formats.
• Partner with channel managers to improve paid social and search performance.

Skills

Analytical thinking

Data-driven

Creative strategy

Communication

Stakeholder management

Tools

Meta Ads Manager

TikTok Ads Manager

Google Analytics

Looker

Job description

Voy in London is seeking a deeply curious Creative Strategist to bridge data and ideas, turning insights from campaign performance into winning ad concepts. You’ll work with analytics dashboards, write briefs, and influence growth through evidence-based creative decisions.

In a fast-paced, hybrid role, you’ll partner with channel managers and creatives to test hypotheses, uncover trends, and shape the next cycle of iteration with rigorous analysis and creative taste.