Strategist, Data-Driven Creative Intelligence

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking a Creative Intelligence Strategist to translate performance and creative metrics into actionable content strategies. You will collaborate with creative, technology, and production teams to shape data-informed narratives for pitches and ongoing client work.

You will build data frameworks, support RFI/RFP responses, and present data-driven case studies to internal and external stakeholders, while driving intelligent content initiatives across the organization.

Qualifications

• Minimum 5 years’ experience in a data strategy, creative intelligence, or performance analytics role.
• Demonstrable experience with creative data platforms such as CreativeX, Adge, Vidmob or similar.
• Strong working knowledge of creative, production, and media datasets, and how they interconnect.
• Experience supporting pitches, new business processes, or capability demonstrations in a data or insight capacity.
• Excellent communication skills, able to translate complex data into clear narratives.
• Highly collaborative, cross-functional work across creative, technology, production and commercial teams.

Responsibilities

• Data Strategy & Insight: translate performance and creative metrics into actionable content recommendations.
• Pitch & New Business Support: lead data workstreams for pitches and capability demos with evidence-led narratives.
• Cross-Functional Collaboration: work with Creative Directors, Growth, Technology, Product, and Client Service teams.
• Reporting & Data: build outputs in Power BI; ensure data quality and documentation across sources.
• Continuous Improvement: stay updated on data platforms, AI analytics, and measurement methodologies.

Skills

Data strategy

Data storytelling

Stakeholder collaboration

Pitch support

Data governance

Education

Bachelor's degree in a related field

Tools

SQL

BigQuery

PostgreSQL

Power BI

Python

Databricks

APIs

Job description

Publicis Groupe is seeking a Creative Intelligence Strategist to translate performance and creative metrics into actionable content strategies. You will collaborate with creative, technology, and production teams to shape data-informed narratives for pitches and ongoing client work.

You will build data frameworks, support RFI/RFP responses, and present data-driven case studies to internal and external stakeholders, while driving intelligent content initiatives across the organization.