Social Strategy Associate — Creative Briefs & Trends

VaynerMedia LLC; Greater London; On-site; GBP 28,000 - 34,000; Full time

Job summary

VaynerMedia in London is seeking a motivated, highly organised person to join the strategy team as a Post Creative Strategist. This entry level role identifies insights and develops creative strategies and briefs for a social-first approach.

You will monitor brand social channels, analyze trends, and translate observations into briefs for engaging audiences across platforms. A passion for popular culture and the ability to blend creativity with analytics are essential.

Qualifications

• Monitoring brand social channels and conversations for high-impact opportunities.
• Tracking brand interactions and audience responses to inform strategy.
• Researching brand and cultural trends and their relevance to campaigns.
• Translating insights into creative briefs for social-first marketing.
• Using third-party tools to manage brand channels and conversations.
• Maintaining a consistent brand voice across channels and escalations when needed.
• Identifying opportunities to insert brands into social conversations and trends.
• Presenting observations and recommendations to guide creative work.

Responsibilities

• Ongoing monitoring of brand social channels & conversations for high-impact opportunities.
• Continuous listening on follower interactions: comments, responses, DMs.
• Researching and analyzing brand and cultural trends for campaigns.
• Developing creative briefs from insights for social-first marketing.
• Using tools to manage brand pages and conversations.
• Reading and replying to comments with a consistent brand voice.
• Escalating issues as needed for negative feedback.
• Identifying opportunities to insert the brand into social topics and influencers.

Skills

Social monitoring

Active listening

Brand trends analysis

Creative briefs

Social tools

Community management

Escalation process

Influencer engagement

Culture awareness

Presentation skills

Google Slides

Tools

Social listening tools

Job description

VaynerMedia in London is seeking a motivated, highly organised person to join the strategy team as a Post Creative Strategist. This entry level role identifies insights and develops creative strategies and briefs for a social-first approach.

You will monitor brand social channels, analyze trends, and translate observations into briefs for engaging audiences across platforms. A passion for popular culture and the ability to blend creativity with analytics are essential.