Brand Analytics Lead - AI-Driven Insights & Growth

Wpp; Greater London; Hybrid; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Brand Analytics Manager to lead the daily measurement, analysis and reporting of brand campaigns. You will work with a team of analysts and collaborate with Client Service, Planning and Activation to deliver actionable insights and measurement plans that drive client outcomes.

You will define KPIs, design measurement frameworks, and oversee end-to-end campaign insights delivery while mentoring junior analysts and promoting a data-driven culture across the agency.

Qualifications

• Experience in marketing analytics, data insights, or a related role; agency or consultancy background preferred.
• Strong SQL and data modeling skills with ability to translate analytics into business insights.
• Proven ability to lead, mentor, and set goals for junior analysts.

Responsibilities

• Lead day-to-day measurement, analysis and reporting of brand campaigns with a team of analysts.
• Collaborate with cross-functional teams to define KPIs and measurement frameworks.
• Drive end-to-end delivery of robust insights and data-driven recommendations for clients.
• Guide junior analysts and foster a collaborative, high-performance analytics culture.
• Proactively improve analytics platforms and leverage AI tools to streamline processes.

Skills

SQL

BigQuery

Data modeling

Looker Studio

Stakeholder management

Leadership

Communication

Education

Degree in a quantitative field

Tools

BigQuery

Google Slides

Job description

WPP Media is seeking a Brand Analytics Manager to lead the daily measurement, analysis and reporting of brand campaigns. You will work with a team of analysts and collaborate with Client Service, Planning and Activation to deliver actionable insights and measurement plans that drive client outcomes.

You will define KPIs, design measurement frameworks, and oversee end-to-end campaign insights delivery while mentoring junior analysts and promoting a data-driven culture across the agency.