Data & AI GTM Marketing Lead

CDW; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

CDW is seeking a Senior Marketing Manager - Solutions to lead the go-to-market for Data & AI. You will translate CDW’s capabilities into clear customer propositions and run integrated campaigns across digital, content, events, and partner marketing, collaborating with Sales, Solutions, OCTO, Services and Marketing.

With 8+ years in B2B technology marketing, you will shape messaging, manage multiple campaigns, measure performance, and drive demand to support pipeline growth while helping position

Qualifications

• 8+ years of experience in B2B technology marketing.
• Proven track record of developing and delivering integrated multi-channel marketing campaigns.
• Experience building go-to-market strategies, propositions and messaging frameworks.

Responsibilities

• Build, shape and evolve CDW's Data & AI go-to-market proposition and messaging.
• Develop and deliver integrated marketing plans across digital, content, events and partner activities.
• Translate complex Data & AI technologies into accessible customer-facing messages.
• Collaborate with Sales, Solutions, OCTO, Services and Marketing to align campaigns with needs.
• Measure campaign performance and optimise activity to demonstrate business impact.
• Drive demand generation and contribute to pipeline growth.

Skills

B2B technology marketing

Integrated multi-channel campaigns

Go-to-market strategy

Stakeholder management

Campaign performance analytics

Education

Bachelor's degree in Marketing, Business, Communications or a related discipline

Job description

CDW is seeking a Senior Marketing Manager - Solutions to lead the go-to-market for Data & AI. You will translate CDW’s capabilities into clear customer propositions and run integrated campaigns across digital, content, events, and partner marketing, collaborating with Sales, Solutions, OCTO, Services and Marketing.

With 8+ years in B2B technology marketing, you will shape messaging, manage multiple campaigns, measure performance, and drive demand to support pipeline growth while helping position