Senior Data & AI Marketing Leader

CDW group; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

CDW is seeking a Senior Marketing Manager - Solutions to lead the go-to-market strategy for Data & AI offerings. You will translate capabilities into compelling customer propositions, orchestrate integrated campaigns, and work with Sales, Solutions, OCTO, Services and Partner Marketing to drive awareness and pipeline growth.

You will build messaging frameworks and content, measure performance, and ensure delivery to high standards.

Qualifications

• 8+ years of experience in B2B technology marketing.
• Proven track record of developing and delivering integrated multi-channel marketing campaigns.
• Ability to translate technical concepts into customer-focused messages.
• Knowledge of Data & AI trends and customer challenges.
• Experience building go-to-market strategies, propositions and messaging frameworks.
• Excellent stakeholder management across multiple teams.
• Strong project management and organisational skills.
• Analytical mindset with campaign performance measurement.
• Commercially focused with marketing contributing to pipeline growth.
• Experience with partner-funded marketing programmes is advantageous.
• Bachelor's degree in Marketing, Business, Communications or related discipline is desirable.

Responsibilities

• Build, evolve and communicate CDW’s Data & AI go-to-market proposition.
• Develop integrated marketing plans across digital, content, events, enablement and partner activities.
• Translate Data & AI technologies into accessible customer messaging.
• Collaborate with Sales, Solutions, OCTO, Services and Marketing teams.
• Partner with Marketing on MDF campaigns and vendor alignment.
• Define audiences, personas, verticals and campaign strategies from insights.
• Create messaging frameworks, narratives and proof points.
• Measure campaign performance and optimise future activity.
• Drive demand generation and pipeline growth.
• Manage multiple campaigns, timelines and stakeholders to deliver.

Skills

B2B technology marketing

Multi-channel campaigns

Go-to-market strategy

Stakeholder management

Messaging & positioning

Data & AI awareness

Campaign measurement

Demand generation

Cross-functional collaboration

Leadership & mentoring

Education

Bachelor's degree in Marketing, Business, Communications or related discipline

Job description

CDW is seeking a Senior Marketing Manager - Solutions to lead the go-to-market strategy for Data & AI offerings. You will translate capabilities into compelling customer propositions, orchestrate integrated campaigns, and work with Sales, Solutions, OCTO, Services and Partner Marketing to drive awareness and pipeline growth.

You will build messaging frameworks and content, measure performance, and ensure delivery to high standards.