Senior Marketing Manager - Solutions

CDW group; Greater London; Hybride; GBP 90 000 - 130 000; Plein temps

Résumé du poste

CDW is seeking a Senior Marketing Manager - Solutions to lead the go-to-market strategy for Data & AI offerings. You will translate capabilities into compelling customer propositions, orchestrate integrated campaigns, and work with Sales, Solutions, OCTO, Services and Partner Marketing to drive awareness and pipeline growth.

You will build messaging frameworks and content, measure performance, and ensure delivery to high standards.

Qualifications

• 8+ years of experience in B2B technology marketing.
• Proven track record of developing and delivering integrated multi-channel marketing campaigns.
• Ability to translate technical concepts into customer-focused messages.
• Knowledge of Data & AI trends and customer challenges.
• Experience building go-to-market strategies, propositions and messaging frameworks.
• Excellent stakeholder management across multiple teams.
• Strong project management and organisational skills.
• Analytical mindset with campaign performance measurement.
• Commercially focused with marketing contributing to pipeline growth.
• Experience with partner-funded marketing programmes is advantageous.
• Bachelor's degree in Marketing, Business, Communications or related discipline is desirable.

Responsabilités

• Build, evolve and communicate CDW’s Data & AI go-to-market proposition.
• Develop integrated marketing plans across digital, content, events, enablement and partner activities.
• Translate Data & AI technologies into accessible customer messaging.
• Collaborate with Sales, Solutions, OCTO, Services and Marketing teams.
• Partner with Marketing on MDF campaigns and vendor alignment.
• Define audiences, personas, verticals and campaign strategies from insights.
• Create messaging frameworks, narratives and proof points.
• Measure campaign performance and optimise future activity.
• Drive demand generation and pipeline growth.
• Manage multiple campaigns, timelines and stakeholders to deliver.

Connaissances

B2B technology marketing

Multi-channel campaigns

Go-to-market strategy

Stakeholder management

Messaging & positioning

Data & AI awareness

Campaign measurement

Demand generation

Cross-functional collaboration

Leadership & mentoring

Formation

Bachelor's degree in Marketing, Business, Communications or related discipline

Description du poste

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

The Senior Marketing Manager - Solutions will lead the development and execution of CDW’s go-to-market strategy for Data & Artificial Intelligence solutions. This is a strategic and hands-on role responsible for translating CDW’s Data & AI capabilities into compelling customer propositions, impactful marketing campaigns, and clear market messaging. Working closely with Sales, Solutions, OCTO, Services, and Partner Marketing teams, you will drive awareness, engagement, pipeline growth, and business impact while positioning CDW as a trusted Data & AI partner for customers.

What You Will Do

• Build, shape and continuously evolve CDW’s Data & AI go-to-market proposition, creating clear and compelling customer value propositions.
• Develop and deliver integrated marketing plans and campaigns across digital, content, events, seller enablement, customer engagement and partner-funded activities.
• Translate complex Data & AI technologies into accessible, customer-focused messaging for both technical and non-technical audiences.
• Collaborate with Sales, Solutions, OCTO, Services and Marketing teams to create joined-up campaigns that align technical capability with customer needs.
• Partner with the Partner Marketing team to identify vendor alignment, MDF opportunities and co-funded campaigns that support wider business objectives.
• Use customer insights, market trends and sales priorities to define target audiences, personas, verticals and campaign strategies.
• Create messaging frameworks, campaign narratives, proof points and content that strengthen CDW’s position within the Data & AI market.
• Measure and analyse campaign performance, using data and insights to optimise future activity and demonstrate business impact.
• Support commercial objectives by driving demand generation, strengthening customer engagement and influencing pipeline growth.
• Manage multiple campaigns, stakeholders, timelines and dependencies, ensuring delivery to a high standard and within agreed objectives.

What We Expect of You

• 8+ years of experience in B2B technology marketing.
• Proven track record of developing and delivering integrated multi-channel marketing campaigns.
• Strong understanding of technology solutions and the ability to translate technical concepts into clear, customer-focused messages.
• Knowledge of Data & AI trends, markets and customer challenges, with experience promoting Data & AI-related solutions.
• Experience building go-to-market strategies, propositions and messaging frameworks.
• Excellent stakeholder management skills with the ability to influence and collaborate across multiple teams.
• Strong project management and organisational skills, with the ability to manage competing priorities.
• Analytical mindset with experience measuring campaign performance and using insight to optimise outcomes.
• Commercially focused, with an understanding of how marketing contributes to pipeline generation and business growth.
• Experience working with partner-funded marketing programmes or MDF is advantageous.
• Bachelor's degree in Marketing, Business, Communications or a related discipline is desirable.

CDW is committed to being an AI-fluent organization

As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don’t need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision‑making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities.

As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.