Data & AI GTM Marketing Lead

CO2007 CDW Limited

Greater London

On-site

GBP 70,000 - 110,000

Full time

6 days ago

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Job summary

CDW is seeking a Senior Marketing Manager to lead the go-to-market strategy for Data & AI solutions. You will translate CDW’s capabilities into compelling customer propositions and drive campaigns that raise awareness, engagement and pipeline, collaborating with Sales, Solutions, OCTO, Services and Partner Marketing teams.

You will champion AI-fluent marketing while aligning activities to business objectives.

Qualifications

8+ years of experience in B2B technology marketing.
Proven track record of integrated multi-channel campaigns.
Ability to translate complex Data & AI concepts into clear messaging.
Experience building go-to-market strategies and messaging frameworks.
Strong stakeholder management and project coordination skills.
Bachelor’s degree in Marketing, Business or related discipline.

Responsibilities

Build and evolve CDW's Data & AI go-to-market proposition.
Develop integrated marketing plans across digital, content, events, and seller enablement.
Translate complex Data & AI tech into accessible customer messaging.
Collaborate with cross-functional teams to run aligned campaigns.
Identify MDF opportunities and co-funded campaigns.
Define target audiences, personas, and campaign strategies.
Create messaging frameworks and content to strengthen data/AI positioning.
Measure campaign performance and optimise future activity.
Support demand generation and pipeline growth.
Manage multiple campaigns, timelines, and stakeholders.