CDP & CRM Activation Consultant

Bodhi; Greater London; On-site; GBP 45,000 - 75,000; Full time

Benefits offered by this job

Annual bonus

Professional development

Job summary

Bodhi, a specialist data and marketing technology consultancy, is appointing a CDP & CRM Activation Consultant to support the design and delivery of customer data, personalisation and marketing activation solutions.

You will advise on CDP strategy, translate requirements into practical data and CRM activations, and collaborate with clients and stakeholders to deliver connected customer experiences across channels.

Qualifications

• Experience with CDPs and customer data activation.
• Knowledge of CDP technologies such as Treasure Data, Hightouch, Segment, Tealium or mParticle.
• Experience integrating customer data through CRM and marketing automation platforms (e.g., Braze or SFMC).
• Understanding of data flows, audience management, integrations and APIs.
• Experience translating technical capabilities into commercial and marketing outcomes.

Responsibilities

• Advise clients on CDP strategy, solution design, implementation and activation.
• Translate business requirements into practical customer data and CRM solutions.
• Support audience segmentation, data integration, identity resolution and activation.
• Collaborate with technical and marketing stakeholders to deliver connected experiences.
• Help clients maximise data value through personalisation, lifecycle marketing and omnichannel engagement.
• Contribute to discovery, solution design and implementation projects.

Skills

CDP activation

CDP strategy

Audience segmentation

Activation & experimentation

Stakeholder management

Tools

Treasure Data

Hightouch

Segment

Tealium

mParticle

Braze

Salesforce Marketing Cloud

Job description

We are working with a specialist data and marketing technology consultancy looking to appoint a CDP & CRM Activation Consultant to support the design and delivery of customer data, personalisation and marketing activation solutions.

This is an excellent opportunity for someone with experience across Customer Data Platforms (CDPs), CRM activation and marketing technology who enjoys working with clients to turn customer data into actionable marketing strategies.

Key Responsibilities

• Advise clients on CDP strategy, solution design, implementation and activation.
• Translate business and marketing requirements into practical customer data and CRM solutions.
• Support audience segmentation, customer data integration, identity resolution and activation.
• Work with technical and marketing stakeholders to deliver connected customer experiences.
• Help clients maximise the value of their customer data through personalisation, lifecycle marketing and omnichannel engagement.
• Contribute to technical discovery, solution design and implementation projects.

Skills & Experience

• Experience working with Customer Data Platforms (CDPs) and customer data activation.
• Knowledge of CDP technologies such as Treasure Data, Hightouch, Segment, Tealium or mParticle.
• Experience integrating or activating customer data through CRM and marketing automation platforms, ideally Braze or Salesforce Marketing Cloud (SFMC).
• Understanding of customer data flows, audience management, integrations and APIs.
• Experience translating technical capabilities into commercial and marketing outcomes.
• Strong stakeholder management, communication and problem-solving skills.
• Previous experience within a consultancy, agency or systems integrator.
• Exposure to composable CDPs, reverse ETL or cloud data platforms such as Snowflake or Databricks.
• Knowledge of customer journey orchestration, lifecycle marketing and personalisation.
• Experience supporting CDP implementation or marketing technology transformation programmes.

What's on Offer

• Salary up to £75,000 + 10% annual bonus.
• Opportunity to work with modern CDP and CRM technologies.
• Exposure to a variety of customer data and marketing technology projects.
• Collaborative consultancy environment with opportunities for professional development.

If you have experience working with CDPs and understand how customer data can be activated through CRM and marketing automation platforms, we'd be keen to hear from you.