CDP & Marketing Activation Lead — Data-Driven Growth

El Camino Health; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Logitech is seeking a Consumer Data Platform & Marketing Activation Lead to architect data strategies, orchestrate audience segmentation, and drive data activation across marketing, technology, brands and analytics. You will act as the CDP SME, enabling non-technical teams to self-serve within governance rules.

You will collaborate with Marketing, Customer Experience and external vendors, translating business needs into actionable user stories for delivery, while ensuring privacy and data

Qualifications

• Proven experience with Consumer Data Platform and Marketing Tech (5+ years).
• Familiarity with data models, unified customer view and lifecycle in retail.
• Translate business needs into data-driven solutions and strategies.
• Knowledge of data governance and privacy regulations for first-party data usage.

Responsibilities

• Strategy & Consumer Experience: drive a data-driven culture and unify data understanding across marketing, tech, and brand stakeholders.
• Platform Operations & Analytics: own activation, optimize audiences to Marketing Automation, Paid Media and Web Personalization.
• Data Governance: monitor data flows, ensure data integrity, and document global guidelines and taxonomy.

Skills

CDP/Marketing tech

Data governance

Consent management

Privacy regulations

Analytics tools

Salesforce Data Cloud

Salesforce Marketing Cloud

AI-driven personalization

Cross-functional collaboration

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Job description

Logitech is seeking a Consumer Data Platform & Marketing Activation Lead to architect data strategies, orchestrate audience segmentation, and drive data activation across marketing, technology, brands and analytics. You will act as the CDP SME, enabling non-technical teams to self-serve within governance rules.

You will collaborate with Marketing, Customer Experience and external vendors, translating business needs into actionable user stories for delivery, while ensuring privacy and data