CDP & Marketing Activation Lead — Data-Driven Growth

El Camino Health; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Logitech is seeking a Consumer Data Platform (CDP) & Marketing Activation Lead to shape data-driven consumer experiences across marketing, technology and brands in a global context. You will architect data models, orchestrate audience segmentation and enable activation across Marketing Automation, Paid Media and Web Personalization.

You'll translate business needs into data-driven strategies, govern first-party data, and collaborate with cross-functional teams to optimize retention and lifetime

Qualifications

• 5+ years in Consumer Data Platform and Marketing Technologies.
• Deep knowledge of consumer data model, lifecycle and first-party data.
• Experience translating business needs into data-driven strategies.
• Familiarity with privacy regulations and data governance.
• Ability to derive insights with analytics tools and communicate to stakeholders.

Responsibilities

• Strategy & consumer experience: drive data-driven culture and unified data models.
• Platform ops & analytics: own activation, evaluate segmentation and optimize targeting.
• Data governance: maintain data integrity and compliance across processes.

Skills

CDP & Marketing Tech

Data governance

Audience segmentation

Cross-functional collaboration

Analytics tools

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Job description

Logitech is seeking a Consumer Data Platform (CDP) & Marketing Activation Lead to shape data-driven consumer experiences across marketing, technology and brands in a global context. You will architect data models, orchestrate audience segmentation and enable activation across Marketing Automation, Paid Media and Web Personalization.

You'll translate business needs into data-driven strategies, govern first-party data, and collaborate with cross-functional teams to optimize retention and lifetime