DACH Strategic Alliances Lead (SAP Partners) — Remote

Socotra, Inc.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bonus eligibility

Private medical insurance

Employee resource groups

Job summary

Avalara is seeking a Strategic Alliance Manager for the DACH region. This remote UK-based role focuses on SAP System Integrators and the broader partner ecosystem to drive qualified pipeline and mutual revenue.

You will build executive relationships, enable partner teams, and collaborate with Sales across DACH/EMEA to generate pipeline, with travel across the region and to Avalara offices as needed.

Qualifications

• Degree-level education or equivalent professional experience.
• Fluent in German and English to a professional business standard.
• Demonstrable success in partner, channel, or alliance management in technology, with DACH market experience.
• Proven ability to surface qualified pipeline and drive commercial outcomes at C-Suite level.
• Experience within the SAP ecosystem (SIs, consultancies, ISV partners) preferred.
• Ability to engage effectively with executive stakeholders and cross-functional teams.
• Familiarity with Salesforce and collaborative tools; AI, Slack, Power BI, Crossbeam a plus.

Responsibilities

• Own the DACH partner ecosystem with SAP SI focus and a structured territory plan.
• Build trusted relationships at all levels, creating executive alignment on goals and commitments.
• Enable and activate partner teams on tax, Avalara products, and DACH compliance.
• Collaborate with DACH and EMEA sales to ensure referrals flow and updates are timely.
• Lead joint business planning and Quarterly Business Reviews with key partners.
• Plan and execute co-marketing activities across DACH with Partner Marketing support.
• Use tools to maintain data accuracy, analyze partner and pipeline performance, and forecast.
• Provide market intelligence on DACH dynamics, competitors, and commercial trends.

Skills

German language fluency

English language fluency

Alliance management

SAP ecosystem

C-Suite engagement

Salesforce

Power BI

Crossbeam

Education

Degree-level education or equivalent experience

Tools

Salesforce

Power BI

Job description

Avalara is seeking a Strategic Alliance Manager for the DACH region. This remote UK-based role focuses on SAP System Integrators and the broader partner ecosystem to drive qualified pipeline and mutual revenue.

You will build executive relationships, enable partner teams, and collaborate with Sales across DACH/EMEA to generate pipeline, with travel across the region and to Avalara offices as needed.