Global D2C Growth Leader - Strategy & Ecommerce

MacGregor Black; England; On-site; GBP 110,000 - 150,000; Full time

Job summary

MacGregor Black is partnering with a globally recognised sports and leisure brand to appoint a Head of Direct-to-Consumer (D2C) based in Hertfordshire. You will own the global D2C strategy, lead a team of three, and collaborate with Performance Marketing to drive revenue, conversion and customer lifetime value.

This leadership role prioritises building the D2C channel with autonomy to shape direction, connect acquisition to onsite performance, and align with brand standards across markets.

Qualifications

• Must have proven experience leading a D2C or ecommerce function in a consumer-facing business.

Responsibilities

• Own and define the global D2C strategy, setting the roadmap for growth and development.
• Take accountability for the commercial performance of the ecommerce channel, improving revenue, conversion, AOV and customer lifetime value.
• Lead and develop a team of three within the web function, with scope to expand.
• Partner with Performance Marketing to link acquisition activity to onsite conversion and trading.
• Drive the ongoing development of the website and customer journey
• Lead the optimisation and evolution of the ecommerce platform
• Use data, customer insight and trading performance to guide decisions and prioritise investment
• Identify new opportunities across markets, products, content, technology and customer experience
• Ensure the online proposition reflects the brand positioning, product quality and customer promise
• Work cross-functionally with Marketing, Product, Commercial and Operations to embed D2C within the wider business strategy
• Test new approaches and continually challenge how the digital proposition can improve

Skills

D2C leadership

Ecommerce strategy

P&L accountability

Ecommerce trading

Conversion optimization

Customer acquisition

Digital customer journeys

Performance Marketing

Analytics

Decision making

Team leadership

Entrepreneurial mindset

Tools

Magento

Job description

MacGregor Black is partnering with a globally recognised sports and leisure brand to appoint a Head of Direct-to-Consumer (D2C) based in Hertfordshire. You will own the global D2C strategy, lead a team of three, and collaborate with Performance Marketing to drive revenue, conversion and customer lifetime value.

This leadership role prioritises building the D2C channel with autonomy to shape direction, connect acquisition to onsite performance, and align with brand standards across markets.