Customer Relationship Manager

Barchester Healthcare; Leeds; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Competitive commission

Retail discounts

Wellbeing support

Career development

Job summary

Barchester Healthcare in Leeds is seeking a Customer Relationship Manager to drive occupancy at a premier care home. You will handle enquiries, deliver tours, and promote the home within the local community.

You will work with a supportive management team to develop the digital profile of the home and use CRM tools to convert leads, analyse data and optimise marketing activity.

Qualifications

• Proven sales and marketing experience, preferably in healthcare.
• Ability to analyse data in a CRM (e.g., Salesforce).
• Self-motivated, target-driven with strong interpersonal skills.
• Confident user of Microsoft Office (Excel/PowerPoint).

Responsibilities

• Manage enquiries to improve conversion rates and occupancy targets.
• Provide excellent communication with residents, relatives, and potential residents.
• Network within the local community to raise the home profile and generate enquiries.
• Support local and wider marketing activities to generate enquiries and drive conversions.
• Identify opportunities to improve sales and marketing performance.

Skills

Sales experience

CRM experience

Data analysis

Interpersonal skills

MS Office

Driving licence

Tools

Salesforce CRM

Job description

Barchester are recruiting a Customer Relationship Manager to join our prestigious care home team. We are looking for a professional sales professional who will support this home to increase occupancy. This is your opportunity to work alongside an exceptional management team to ensure the success of a first-class care home. You will deliver a full range of sales and marketing approaches to drive sales including handling enquiries, developing the digital profile of the home and networking with the local community.

Barchester are an industry-leading care provider, holding some of the best quality ratings of any large care home provider in the UK, with a clear focus on providing our residents with exceptional quality care.

REWARDS PACKAGE:

• Attritive salary, alongside a competitive commission structure
• Access to a range of retail and leisure discounts
• Access to a range of wellbeing support and Best Doctors Service
• Opportunity to develop within a hugely supportive team

RESPONSIBILITIES:

• Managing enquiries to improve the conversion rates and achieve occupancy targets
• Excellent communication skills.
• Networking within the local community to raise the profile of the home and generate enquiries
• Supporting local and wider marketing activities togenerate enquiries,drive conversion rates and increase occupancy
• Identifying opportunities to improve sales and marketing performance

NEED TO HAVE:

• Have proven sales and marketing experience preferably in healthcare but not essential
• Have the ability to analyse data on Salesforce or similar CRM application
• Be self-motivated and target driven
• Have interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/Powerpoint)
• Full UK driving licence.

NEED TO DO:

• Represent Barchester and our state of the art home in a friendly and professional manner.
• Responsible for all sales activity for the home.
• Talking to potential new residents over the phone, and providing informative and welcoming tours of the home.
• Engage with residents and relatives to understand their experience and requirements.
• Respond to sales enquiries.
• Actively generate leads and identify local marketing opportunities.
• Maintain a contacts database.

Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.