Customer Insights & Loyalty Analyst

Kentucky Fried Chicken (KFC); Woking; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid working from Woking RSC

Up to 11% company pension

Fri-Yay finishes

25 days holiday

Live Well Days

Bonus scheme

Private healthcare

Job summary

KFC UK is seeking a Data Analyst, Loyalty & CRM to understand customers, behaviours and what keeps them coming back. You will sit in the Data & Analytics team and partner with Loyalty, CRM and Marketing to analyse customer, transactional and marketing data and uncover insights that shape what we do next.

You’ll build reporting and dashboards with Power BI, develop customer segmentation and behavioural analysis, and work with cross-functional teams to turn data into practical recommendations that

Qualifications

• Strong SQL skills with ability to interrogate large datasets independently.
• Experience building Power BI reports and dashboards.
• Experience with customer, transactional or marketing data.

Responsibilities

• Analyse customer, loyalty, and marketing data to identify trends and opportunities.
• Measure Loyalty programme performance and optimize engagement.
• Build segmentation and behavioural analyses to personalise experiences.
• Turn insights into actionable recommendations for business partners.

Skills

SQL

Power BI

Excel

Customer analytics

CRM

Education

Bachelor's degree or equivalent

Tools

Snowflake

CRM platforms

Job description

KFC UK is seeking a Data Analyst, Loyalty & CRM to understand customers, behaviours and what keeps them coming back. You will sit in the Data & Analytics team and partner with Loyalty, CRM and Marketing to analyse customer, transactional and marketing data and uncover insights that shape what we do next.

You’ll build reporting and dashboards with Power BI, develop customer segmentation and behavioural analysis, and work with cross-functional teams to turn data into practical recommendations that