Customer Insights Analyst

Harnham; Blackburn; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Harnham is seeking a Customer Insight Analyst in Blackburn to work in a hybrid setting. The role involves analytics of customer data to enhance retention and marketing effectiveness. Key responsibilities include developing customer targeting strategies, delivering insights on performance, and executing A/B tests. Ideal candidates should have strong skills in SQL or Python and experience with marketing data analysis. Join a growing team in a data-driven environment focused on impactful decision-making.

Qualifications

• Strong capability in SQL and/or Python for data analysis.
• Experience working with customer or marketing data, including retention analysis.
• Hands-on experience designing and analysing A/B tests.
• Strong understanding of marketing campaign performance and measurement.
• Ability to communicate insights clearly and influence stakeholders through data storytelling.

Responsibilities

• Developing and optimising customer targeting strategies across multiple marketing campaigns.
• Delivering reporting and insight on customer retention and engagement performance.
• Supporting a group-wide CRM and data transformation programme.
• Designing, owning and executing A/B testing frameworks and experiments.
• Translating complex analysis into clear, compelling insights for non-technical stakeholders.

Skills

SQL

Python

Customer retention analysis

A/B testing

Data storytelling

Job description

Blackbur - hybrid working (3 days per week) | £50,000 to £55,000

This is a high-impact Customer Insight Analyst role within a fast-growing, data-driven organisation that is investing heavily in customer analytics, CRM and experimentation. You will play a key role in shaping how customer data is used to drive retention, targeting and marketing performance across a large and complex network.

The Role

As a Customer Insight Analyst, you will sit within a growing Customer Insight team and work closely with marketing, technology and external partners. Your role will focus on using customer data to improve targeting, retention and campaign effectiveness. Key responsibilities include:

• Developing and optimising customer targeting strategies across multiple marketing campaigns
• Delivering reporting and insight on customer retention and engagement performance
• Supporting a group-wide CRM and data transformation programme
• Designing, owning and executing A/B testing frameworks and experiments
• Translating complex analysis into clear, compelling insights for non-technical stakeholders

Your Skills and Experience

• Strong capability in SQL and or Python for data analysis
• Experience working with customer or marketing data, including retention analysis
• Hands-on experience designing and analysing A/B tests
• Strong understanding of marketing campaign performance and measurement
• Ability to communicate insights clearly and influence stakeholders through data storytelling

How to Apply

If you are a Customer Insight Analyst looking to make a real impact in a growing, insight-led organisation, apply now to learn more.