Senior Marketing Analyst

MRJ Recruitment; Huddersfield; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Great perks

Collaborative environment

Opportunity for growth

Job summary

A dynamic recruitment agency is seeking a Senior Marketing Analyst to turn data into actionable insights. In this hybrid role based in Huddersfield, you'll shape marketing strategy through customer behavior analysis and enhance reporting processes. The ideal candidate has over 3 years of experience, advanced SQL skills, and proficiency in using analytics tools like PowerBI and GA4. This is an opportunity to work in a collaborative environment where your analytical skills can make a significant impact.

Qualifications

• 3+ years in marketing or growth analytics, ideally in B2C or subscription-based businesses.
• Experience transforming and validating multi-source datasets.
• Confidence building dashboards and reports.

Responsibilities

• Analysing customer behaviour across the lifecycle.
• Enhancing reporting and tracking of digital marketing campaigns.
• Building dashboards and reports with tools like PowerBI.

Skills

Advanced SQL skills

Strong web and mobile analytics knowledge

Proficiency in A/B testing frameworks

Collaboration and influencing skills

Strong Excel skills

Tools

PowerBI

Tableau

Google Analytics 4

Firebase

Looker

Job description

Overview

We’re looking for a Senior Marketing Analyst who enjoys turning data into meaningful insights. In this role, you won’t just work with numbers, you’ll help shape marketing strategy, improve customer journeys, and make a real difference across multiple brands.

You’ll collaborate closely with Marketing, Customer, and Product teams, exploring customer behaviour across the lifecycle, analysing campaigns, web and mobile journeys, and product usage to deliver personalised, high-impact experiences. From refining tracking and reporting to testing and learning from your initiatives, your work will be both technical and highly visible.

Salary: £35k–£50k + great perks | Hybrid with 3 days in Huddersfield (UK based)

This is a role for someone who enjoys applying their analytical skills in a supportive, collaborative environment where curiosity is encouraged, your ideas are valued, and you have the space to grow and make a real impact.

What you’ll be working on

• Analysing customer behaviour across the entire lifecycle to inform strategy and investment.
• Enhancing reporting, tracking, and analysis of digital marketing campaigns to ensure they are effective and compliant.
• Partnering with marketing, product, and customer teams to deliver personalised, data-driven campaigns.
• Using test-and-learn approaches (A/B, MVT, causal analysis) to optimise campaigns and journeys.
• Building dashboards and reports with tools like PowerBI and Looker to communicate insights clearly.
• Supporting forecasting, budgeting, and strategic planning through robust data analysis.

The ideal candidate will bring

• 3+ years in marketing or growth analytics, ideally in B2C or subscription-based businesses.
• Advanced SQL skills and experience transforming and validating multi-source datasets.
• Strong understanding of web and mobile analytics tools (GA4, Firebase, MMPs a plus).
• Proven experience with A/B or multivariate testing frameworks and causal analysis.
• Confidence building dashboards and reports using PowerBI, Tableau, or Looker.
• Strong Excel skills and ability to tell stories with data.
• Collaborative mindset with the ability to influence across marketing, product, and customer teams.

Employment details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Sales, and Analyst
• Industries: Technology, Information and Media

As the exclusive recruitment partner, we’ve worked closely with this forward-thinking team from the outset. We offer insider insight into the culture and processes that will help you stand out and succeed.

If you’re ready to apply your analytical skills in a fast-paced environment and make a direct commercial impact, this is your chance to join a company that values curiosity, autonomy, and action.