Customer Insight & Growth Analytics Lead

BNP Paribas Personal Finance; Birmingham; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Contributory pension

Health cash plan

Private medical insurance

Lifestyle discounts

Flexible benefits

Job summary

BNP Paribas Personal Finance in Solihull is seeking a Customer Insight Manager to deliver commercial value through customer and marketing analytics. You will understand customer profiles, test and quantify profitability levers, and drive insight across the business.

You'll lead a team, engage with senior stakeholders, work with SAS/SQL/Python on large data sets, and implement A/B and MVT experiments to optimise campaigns and ROI.

Qualifications

• Experience in managing and supervising a team.
• Experience presenting to senior stakeholders external to the business.
• Comfort with large data sets and analytics tools (SAS/SQL/Python).

Responsibilities

• Understand customer profile and behaviour of a credit consumer.
• Control and build diagnostics of marketing activity to show campaign performance and profitability levers.
• Test and learn using A/B and MVT; communicate results to the business.
• Build customer segmentation to tailor marketing content.
• Provide insight to optimise marketing spend based on budget and customer behaviour.
• Analyze recommendations to improve performance across digital channels (ROI, CLTV, etc.).

Skills

Team management

Stakeholder engagement

Large data sets

A/B testing

Python

Tools

SAS

SQL

Python

Job description

BNP Paribas Personal Finance in Solihull is seeking a Customer Insight Manager to deliver commercial value through customer and marketing analytics. You will understand customer profiles, test and quantify profitability levers, and drive insight across the business.

You'll lead a team, engage with senior stakeholders, work with SAS/SQL/Python on large data sets, and implement A/B and MVT experiments to optimise campaigns and ROI.