Customer Communications Specialist - B2C

Project People; Reading; On-site; GBP 55,350 - 83,025; Part time

Job summary

A marketing consultancy in the UK is looking for a Customer Communications Specialist to lead B2C loyalty campaigns. The successful candidate will manage creative development for customer communications and collaborate with various teams to ensure effective delivery. Ideal experience includes a strong background in customer communications and the ability to use AI tools to enhance creative output. This role is on a day-rate contract and requires eligibility to work in the UK without sponsorship.

Qualifications

• Proven experience in B2C marketing related to loyalty or rewards campaigns.
• Ability to manage multiple campaigns with deadlines.
• Outstanding copywriting and briefing skills.

Responsibilities

• Lead the creative development for customer communications.
• Translate strategies into impactful executions across multiple channels.
• Collaborate with in-house agencies for brand consistency.
• Optimize future campaigns based on performance tracking.

Skills

Customer communications experience

Stakeholder management

Copywriting skills

Use of AI tools

Job description

Overview

You’ll create campaigns that inspire customers to join, explore, and redeem - turning awareness into sign-ups and loyal advocates. You’ll deliver high-impact, insight-led comms across email, SMS, push and in-app to drive membership and engagement. Working with Marketing, CVM, and the in-house creative team, you’ll turn strategy into stand-out creative that gets results - using AI and tools to craft copy and concepts customers can’t ignore.

Job details

• Role: Customer Communications Specialist - Loyalty & Rewards (B2C)
• Engagement: Day Rate Contract
• Start date: 29 September 2025 - mid December 2025
• Location: United Kingdom — must be eligible to work without Sponsorship

Key Responsibilities

• Lead creative development for customer communications driving acquisition, engagement, and offer redemptions.
• Translate loyalty and engagement strategies into high-impact creative execution across email, SMS, push, in-app, and owned channels.
• Brief and collaborate with the in-house agency to deliver clear, compelling, and on-brand creative.
• Partner with the CVM Insights team to track performance, gather learnings, and optimise future campaigns.
• Manage timelines, approvals, and stakeholder engagement for smooth end-to-end delivery.
• Work with legal, brand, propositions, and vendor teams to ensure compliance and creative consistency.

Key Skills & Experience

• Proven experience in customer communications within B2C marketing — ideally in loyalty, rewards, or app-based propositions.
• Strong stakeholder management skills with the ability to influence and build consensus.
• Calm, solution-focused approach with the ability to manage multiple campaigns and deadlines.
• Outstanding copywriting and creative briefing skills that drive action.
• Comfortable using AI tools and prompt engineering to enhance creative output.
• A collaborative, can-do attitude with a passion for delivering campaigns that inspire customers to take action.

Seniority level

• Associate

Employment type

• Contract

Job function

• Marketing

Industries

• Telecommunications and Marketing Services