Lifecycle Coordinator

Gofractional; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

Gofractional is seeking a Lifecycle Coordinator to power retention during a key transformation. You will own day-to-day email campaigns, QA, scheduling, and cross-channel activity with the digital and creative teams.

You bring hands-on CRM/ESP experience (ideally Ometria), strong Excel/Google Sheets skills, meticulous attention to detail, and an appetite for AI-enabled productivity. London-based, 6-month FTC, in-office.

Qualifications

• Experience managing CRM/ESP platforms in premium DTC environments.
• Ability to own build, QA and deployment processes with minimal ramp-up time.
• Strong organization and time management to juggle daily tasks and longer projects.
• Comfort with Excel/Google Sheets for tracking campaign performance.
• Meticulous attention to detail for links, layout, and quality across emails.
• Cross-functional collaboration and proactive communication across teams.

Responsibilities

• Take ownership of day-to-day delivery of the email marketing calendar, including build, testing, QA and scheduling to ensure on-brand, on-time communications.
• Support execution of lifecycle initiatives including product launches, promotions, automated journeys and cross-channel activity (email, SMS, direct mail).
• Coordinate assets with Creative, Copy and internal teams ensuring briefs, tracking and timelines are met using Asana.
• Carry out pre-send checks across campaigns, reviewing links, content, segmentation, personalisation, tracking and rendering.
• Monitor performance post-deployment, provide actionable insights for testing, optimisation and continuous improvement.
• Conduct market, customer and competitor research to inform planning and channel development.
• Explore and use AI tools to improve workflows, while maintaining brand controls.
• Maintain campaign documentation and shared resources for the wider team.
• Build strong relationships across Marketing, Creative, Ecommerce and Trading to align lifecycle activity with priorities.

Skills

CRM/ESP platform experience

Operational ownership

Data literacy

Attention to detail

Collaboration

AI curiosity

Tools

Ometria

Boost

Asana

Job description

Role

Who you are

• Proven CRM/ESP Foundation: Demonstrable hands-on experience managing CRM/ESP platforms (ideally Ometria or comparable platforms) within a premium beauty, lifestyle, or fast-paced DTC environment. HTML/Jinja experience is an added bonus
• Immediate Operational Capability: Ability to hit the ground running, taking ownership of build, QA, and deployment processes with minimal ramp-up time
• Organised Multitasker: Highly organised with great time management skills, capable of juggling daily operational tasks alongside support for longer-term projects
• Data-Literate: Comfortable working with numbers, with a knowledge of Excel and/or Google Sheets to assist in tracking and interpreting campaign performance
• Exceptional Attention to Detail: A meticulous eye for detail, ensuring zero typos, correct link tracking, and seamless visual layout across all email deployments
• Collaborative Team Player: Approachable and enthusiastic, with the communication skills required to work cross-functional and maintain strong internal relationships
• Adaptable Growth Mindset: A positive attitude toward change and flexibility in daily tasks, with the maturity to seek guidance when unsure or when complex issues arise
• AI Tech-Savvy: A strong appetite for digital tech and a genuine passion for the future of AI; hands-on experience or a strong curiosity toward using AI tools to boost productivity and creative execution

What the job involves

• Are you ready to rethink your routine? As our Lifecycle Coordinator (6-Month FTC), you will be the operational engine powering our retention strategy during a key transformative period.
• You are a high-performing, CRM-savvy marketer ready to jump in from Day 1 to protect critical business continuity, scale high-impact personalisation, and safeguard our strategic capacity
• You will be the go to contact for the day-to-day coordination, building, and execution of customer retention campaigns. Working closely with the digital and creative teams, you will support the delivery of key customer lifecycle initiatives that drive repeat purchases and build loyalty
• Take ownership of the day-to-day delivery of the email marketing calendar, managing the build, testing, quality assurance and scheduling of campaigns to ensure every communication is accurate, on brand and deployed on time
• Work closely with the wider Lifecycle team to support the execution of key strategic initiatives, including product launches, promotional campaigns, automated customer journeys and cross-channel activity across email, SMS and direct mail
• Coordinate campaign assets and requirements alongside the Lifecycle Coordinator, partnering with Creative, Copy and other internal teams to ensure all deliverables are briefed, tracked and completed against agreed timelines. You will use Asana and established processes to maintain clear visibility of progress and proactively flag any risks or delays
• Carry out thorough pre-send checks across all campaigns, reviewing links, content, customer segmentation, personalisation, tracking and rendering to ensure a consistently high standard of execution and customer experience
• Support regular channel reporting by pulling and organising performance data across key metrics, including open rates, click-through rates, conversion, engagement and unsubscribe rates. Help identify trends, highlight opportunities and provide clear insights that can inform future campaign activity
• Monitor campaign performance following deployment, escalating any issues quickly and supporting the team with recommendations for testing, optimisation and continuous improvement
• Conduct regular market, customer and competitor research across the beauty, retail and lifecycle marketing landscape. Bring fresh ideas, emerging trends and best-in-class examples into the team to support campaign planning and channel development
• Contribute to a structured testing approach across areas such as subject lines, send times, content formats, creative, audience segmentation and calls to action, ensuring learnings are documented and applied to future activity
• Actively explore and use AI tools to make day-to-day workflows more efficient and effective. This may include supporting draft copy development, subject-line generation, campaign ideation, research, reporting and process improvement, while maintaining appropriate brand and quality controls
• Maintain accurate campaign documentation, trackers and shared resources, ensuring key information is organised, up to date and accessible to the wider team
• Build strong working relationships across Marketing, Creative, Ecommerce and Trading, helping to ensure lifecycle activity is aligned with wider commercial priorities, brand moments and customer needs
• Bring a highly organised, detail-focused and proactive approach to the role, taking responsibility for delivery while continually looking for ways to improve processes, campaign quality and overall channel performance

Work Arrangement

• Location: London
• 2-5 days a week in office
• Contract: 6 Month Fixed-Term Contract
• Salary: Not provided

Required Skills & Tools

• HTML
• Excel
• Google Sheets
• Ometria
• Boost