Senior Loyalty Manager

Associ8 Solutions Ltd.; Copythorne; On-site; GBP 55,000 - 75,000; Full time

Job summary

Associ8 Solutions Ltd. is seeking an experienced Loyalty Manager to lead the development and execution of a comprehensive loyalty strategy.

The role focuses on understanding customer behavior, maximizing lifetime value, and delivering engaging loyalty propositions that strengthen relationships and drive sustainable growth. This position requires shaping strategy, influencing senior stakeholders, and delivering programmes that genuinely improve engagement and retention.

Qualifications

• Proven experience in a Loyalty Manager, Loyalty Strategy, Customer Loyalty, Retention or Customer Engagement role.
• Strong understanding of loyalty programme development and customer lifecycle management.
• Commercially astute with the ability to translate customer insight into business outcomes.
• Experience using customer data and analytics to shape strategy and measure success.
• Strong stakeholder management and influencing skills.
• Excellent communication, presentation and project management skills.
• Comfortable working across multiple business functions to deliver strategic initiatives.
• Passionate about customer experience and creating meaningful customer relationships.

Responsibilities

• Develop and own the long-term loyalty strategy aligned to wider business objectives.
• Drive customer retention, engagement and lifetime value through innovative loyalty initiatives.
• Analyse customer behaviour, market trends and competitor activity to identify opportunities for growth.
• Lead the optimisation and evolution of existing loyalty programmes.
• Work cross-functionally with Commercial, Marketing, Digital, Insight and Product teams to deliver customer-centric initiatives.
• Build compelling business cases and measure programme effectiveness through meaningful KPIs.
• Identify opportunities to improve customer experiences and increase programme participation.
• Utilise customer insight and data to inform decision-making and strategic recommendations.
• Present performance, opportunities and recommendations to senior leadership teams.

Skills

Loyalty strategy

Customer lifecycle management

Stakeholder management

Data analytics

Cross-functional collaboration

Communication

Job description

Are you passionate about building customer loyalty, driving long-term engagement and creating strategies that deliver measurable commercial value?

We're seeking an experienced Loyalty Manager to lead the development and execution of an ambitious customer loyalty strategy for a leading consumer-facing business. This is a pivotal role focused on understanding customer behaviour, maximising customer lifetime value and delivering compelling loyalty propositions that strengthen customer relationships and drive sustainable growth.

This is not a traditional CRM role. We're looking for a commercially minded loyalty specialist who can shape strategy, influence senior stakeholders and develop programmes that genuinely enhance customer engagement and retention.

Key Responsibilities

• Develop and own the long-term loyalty strategy aligned to wider business objectives
• Drive customer retention, engagement and lifetime value through innovative loyalty initiatives
• Analyse customer behaviour, market trends and competitor activity to identify opportunities for growth
• Lead the optimisation and evolution of existing loyalty programmes
• Work cross-functionally with Commercial, Marketing, Digital, Insight and Product teams to deliver customer-centric initiatives
• Build compelling business cases and measure programme effectiveness through meaningful KPIs
• Identify opportunities to improve customer experiences and increase programme participation
• Utilise customer insight and data to inform decision-making and strategic recommendations
• Present performance, opportunities and recommendations to senior leadership teams

About You

• Proven experience in a Loyalty Manager, Loyalty Strategy, Customer Loyalty, Retention or Customer Engagement role
• Strong understanding of loyalty programme development and customer lifecycle management
• Commercially astute with the ability to translate customer insight into business outcomes
• Experience using customer data and analytics to shape strategy and measure success
• Strong stakeholder management and influencing skills
• Comfortable working across multiple business functions to deliver strategic initiatives
• Passionate about customer experience and creating meaningful customer relationships
• Excellent communication, presentation and project management skills