Customer Marketing Executive

Danielle Ward Recruitment; Cardiff; On-site; GBP 30,000 - 40,000; Full time

Job summary

A recruitment agency is seeking a Customer Marketing Executive to drive customer engagement and loyalty. Responsibilities include leading customer acquisition efforts, managing loyalty programmes, and analysing campaign performance. The ideal candidate should possess strong communication skills and a solid understanding of customer behaviour. This is a full-time, office-based role located in Cardiff, UK.

Qualifications

• Solid understanding of customer behaviour and loyalty programme strategies.
• Effective communicator with strong stakeholder management skills.
• Comfortable working in a fast-paced and ever-evolving environment.

Responsibilities

• Lead customer acquisition efforts across multiple channels.
• Develop and execute a loyalty programme activity plan.
• Analyse performance metrics and customer insights.
• Manage rewards and offers to meet customer expectations.

Skills

Understanding of customer behaviour

Stakeholder management

Writing and editing

Collaboration across teams

Familiarity with CRM tools

Job description

A new exciting opportunity has arisen for a Customer Marketing Executive to join this successful and renowned company, to play a key role in driving customer engagement and revenue.

Customer Marketing Executive Responsibilities

• Lead customer acquisition efforts across multiple touchpoints, including website, in-store, and digital channels
• Develop and execute a robust activity plan to grow loyalty programme and increase customer spend
• Analyse performance metrics, customer insights and market trends to shape effective campaigns
• Use customer feedback and analytics to refine and enhance the loyalty journey, focusing on engagement, retention and satisfaction
• Manage rewards and offers to ensure they align with customer expectations and deliver value
• Monitor the return on investment for all loyalty activities and share regular performance updates with stakeholders
• Develop and manage a communications calendar for loyalty-related initiatives
• Gather and respond to internal and customer feedback to drive ongoing improvements
• Work collaboratively across departments to implement new processes and continuously improve ways of working based on competitor research and team input
• Handle administrative duties such as processing payments and ensuring data is managed securely and ethically

Customer Marketing Executive Skills & Experience

• Solid understanding on customer behaviour and loyalty programme strategies
• Effective communicator with strong stakeholder management skills
• Comfortable working in a fast-paced and ever-evolving environment
• Strong writing, editing and proofreading abilities
• Collaborate mindset with the ability to build relationships across various teams
• Familiarity with CRM tools and loyalty platforms is desirable

Customer Marketing Executive Additional Information

This is a full-time office based role.