CRO Manager: Data-Driven Growth & Optimisation

Greene King Corporate - BRA_001; Burton upon Trent; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Career development

33% brand discounts

Employee assistance program

50% discount at Greene King Inns and "

Refer a friend £1,500

Wagestream

Retail discounts up to 30%

Job summary

Greene King is seeking a Conversion Rate Optimisation (CRO) Manager to shape how millions of customers interact with our digital channels. You will lead the optimisation across web, app, booking and outbound channels, driving measurable improvements in customer experience and commercial performance.

You will build an experimentation framework, use data-led insights, and collaborate with Product, Marketing, UX, Engineering and Analytics to prioritise opportunities and track performance.

Qualifications

• Proven experience leading conversion rate optimisation in digital/eCommerce/retail/hospitality
• Strong expertise in A/B testing and multivariate testing
• Experience using customer insights and journey analysis to improve conversions
• Excellent stakeholder management and cross-team collaboration
• Curious, analytical and customer-focused mindset with a drive for continuous improvement

Responsibilities

• Define and deliver the CRO strategy across web, app, booking and outbound channels
• Embed a robust experimentation framework with data-driven testing
• Use analytics to identify opportunities that improve conversion and reduce friction
• Partner with Product, Marketing, UX, Engineering and Analytics to optimise journeys
• Track, measure and report optimisation performance to influence priorities

Skills

CRO strategy

A/B testing

Multivariate testing

Personalisation

Customer journey optimisation

Stakeholder management

Data-driven decision making

Job description

Greene King is seeking a Conversion Rate Optimisation (CRO) Manager to shape how millions of customers interact with our digital channels. You will lead the optimisation across web, app, booking and outbound channels, driving measurable improvements in customer experience and commercial performance.

You will build an experimentation framework, use data-led insights, and collaborate with Product, Marketing, UX, Engineering and Analytics to prioritise opportunities and track performance.