CRO Lead - Multi-Brand Growth & Testing

Apprentify Group; Wilmslow; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Birthday Leave + Volunteer Day

Office-based Wilmslow HQ

Pension plan

Mental health support

Job summary

Apprentify Group is seeking a results-driven CRO specialist based in Wilmslow to own conversion rate optimisation across the Group's five brands. You will analyse performance, ideate hypotheses and run rigorous A/B tests across websites, landing pages and paid creative to drive measurable growth.

Working closely with the Performance Marketing team, you'll develop a structured testing roadmap, apply UX/UI principles and present clear recommendations backed by data.

Qualifications

• 2+ years' experience in CRO, digital marketing, growth marketing or related role.
• Proven experience designing, running and evaluating A/B or multivariate tests.
• Strong analytical skills with ability to interpret performance data in GA4 or HubSpot and develop testing hypotheses.

Responsibilities

• Own conversion rate optimisation across five brands.
• Design and run A/B tests across websites, landing pages and paid creative.
• optimise the end-to-end lead journey and build a structured testing roadmap.
• Apply UX/UI principles to develop versioned creative and improve usability and conversion.
• continually look for opportunities to improve performance with data-backed decisions.

Skills

CRO

A/B testing

Data analysis

UX/UI

GA4 knowledge

Stakeholder comms

Tools

GA4

HubSpot

Google Ads

Job description

Apprentify Group is seeking a results-driven CRO specialist based in Wilmslow to own conversion rate optimisation across the Group's five brands. You will analyse performance, ideate hypotheses and run rigorous A/B tests across websites, landing pages and paid creative to drive measurable growth.

Working closely with the Performance Marketing team, you'll develop a structured testing roadmap, apply UX/UI principles and present clear recommendations backed by data.