CRO Lead: Data-Driven Digital Optimisation

Hastings Direct; City Of London; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Flexible hybrid working

Annual bonus scheme

Life assurance & pension match

Mental wellbeing support

25 days annual leave + bank holidays

Job summary

Hastings Direct is seeking a data-driven Optimisation Specialist to lead end-to-end experimentation, manage roadmaps, and coordinate stakeholder sign-off. You will drive conversion-focused digital strategies across high-volume ecommerce, leveraging PowerBI, Snowflake, Monetate and Optimizely.

The role emphasizes user research, QA, and continuous process improvements while contributing to new propositions and MVPs for customers.

Qualifications

• Experience in optimisation and experimentation with commercial success in high-volume ecommerce.
• Experience with data platforms such as PowerBI and Snowflake.
• Data-driven digital marketing professional turning qual and quant data into conversion strategies.
• Ability to apply user testing, research and web analytics to optimisation.
• Hands-on use of AB testing platforms (Monetet, Optimizely); server-side testing preferred.
• Experience in user experience design and website content.

Responsibilities

• Own end-to-end delivery in experimentation, including prioritisation and roadmap management.
• Coordinate requirements, test briefs and sign-off with stakeholders.
• Maintain the Optimisation Roadmap, track hypotheses and outcomes.
• Conduct competitor analysis and stay updated on industry best practices.
• Drive continuous process improvements across ideation, prioritisation, UX, build, QA and reporting.
• Support development and delivery of new propositions and MVPs to customers.

Skills

Optimization

AB testing

Data analytics

UX design

Web analytics

User research

Tools

PowerBI

Snowflake

Monetate

Optimizely

Job description

Hastings Direct is seeking a data-driven Optimisation Specialist to lead end-to-end experimentation, manage roadmaps, and coordinate stakeholder sign-off. You will drive conversion-focused digital strategies across high-volume ecommerce, leveraging PowerBI, Snowflake, Monetate and Optimizely.

The role emphasizes user research, QA, and continuous process improvements while contributing to new propositions and MVPs for customers.