Conversion Rate Optimisation Executive

Hastings Direct; East Midlands; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Flexible hybrid working

Competitive bonus scheme

Life assurance

Pension contributions

Mental wellbeing / wellbeing programs

25 days annual leave

Job summary

Hastings Direct is seeking an experienced optimisations specialist to lead experimentation and drive conversion-focused digital strategies. You will own the end-to-end experimentation process, maintain the optimisation roadmap and collaborate with stakeholders to turn insights into action.

The role requires a strong track record in high-volume ecommerce, proficiency with data tools like PowerBI and Snowflake, and hands-on AB testing experience.

Qualifications

• Experience in optimisation and experimentation with a track record of commercial success in a high-volume ecommerce business.
• Experience with data platforms such as PowerBI and Snowflake and understanding of commercial performance.
• Data-driven digital/digital marketing professional focused on evaluating qualitative and quantitative data to drive conversions and online experiences.
• Ability to apply user testing, research and web analytics to optimisation processes.
• Hands-on experience with AB testing platforms (Monetate, Optimizely) including client-side testing; server-side testing is a plus.
• Experience in UX design and website content.

Responsibilities

• Own end-to-end delivery in experimentation, including prioritisation, managing the Optimisation Roadmap, requirements gathering, test briefing & sign-off with stakeholders, measurement and recommendations.
• Maintain the Optimisation Roadmap and track activity, hypotheses, outcomes and apply learnings across the organisation.
• Conduct regular competitor analysis and insights, stay updated with industry best practices.
• Drive continuous process improvement across insight-driven ideation, prioritisation, UX execution, robust build and QA processes, reporting and communications.
• Support development and delivery of new propositions and MVPs to the customer base.

Skills

Optimization

Experimentation

Data-driven

User testing & research

A/B testing platforms

Web analytics

Education

Bachelor's degree or equivalent

Tools

PowerBI

Snowflake

Job description

Welcome to Hastings Direct

We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market. Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers.

We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs.

Our Commercial, Digital and Marketing teams sit at the heart of this journey - combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience.

From pricing and proposition design to intuitive digital journeys and compelling tone of voice, our teams are passionate about creating experiences that are not only effective, but genuinely enjoyable.

As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.

Job details – you’ll need to have demonstrable experience in:

• Working for the Optimisation team in Digital New Business & Renewals you will assist in delivering the strategy and KPIs which directly contribute to business objectives.
• Own the end-to-end delivery in experimentation, including prioritisation, managing the Optimisation Roadmap, requirements gathering, test briefing & sign-off processes with key stakeholders, measurement and next step recommendations.
• Maintaining of the Optimisation Roadmap and tracking of all activity, hypotheses creation, outcomes and applying these across the organisation.
• Conducting regular competitor analysis and insights, staying abreast of industry best practice.
• Driving the continuous process improvement of our processes covering insight-driven ideation, business prioritisation, customer centric UX execution, robust build and QA processes and reporting, analysis and communications.
• In addition to our core Optimisation programme, you will support the development and delivery of new propositions, and MVPs to our customer base.

Essential skills/experience:

• Experience working in optimisation and experimentation with a proven track record of commercial success working in a high-volume ecommerce business.
• Experience working with data platforms such as PowerBI and Snowflake together with a solid understanding of commercial performance.
• An experienced, data-driven digital / digital marketing professional focused on evaluating qual and quant data and turning this into conversion-centris digital strategies and online experiences.
• The ability to apply knowledge of user testing and research and web analytics, including user segments and audiences, to the optimisation process.
• Hands-on experience of using one or more AB testing platforms - e.g., Monetate, Optimizely etc. Experience of client-side testing is essential and server-side testing is preferred.
• Experience in user experience design and website content.

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive - what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS).For more information on the DCS, please visit our inclusive business page on our careers website.

Regrettably, we are unable to offer sponsorship for this role.

Benefits:

In addition to a competitive salary you will also receive…

Flexible working - we champion a flexible hybrid working approach - please speak to your recruiter to discuss in more detail

Competitive bonus scheme - all colleagues are eligible for our annual 4Cs performance bonus

Financial wellbeing - as well as providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%, we are proud to provide you with an award winning package which includes - discounts, cashback, free independent mortgage advice and free access to financial wellbeing support

Mental wellbeing programme - we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs

There's more! - 25 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more ….

Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.

Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please also note that we have a thorough referencing process, which includes credit and criminal record checks.

At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.

Job posting end date:

24/10/2026