Conversion Rate Optimisation Lead: Experimentation & Growth

Hastings Direct; Bexhill-on-Sea; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Flexible hybrid working

Annual bonus scheme

Life and income protection

Job summary

Hastings Direct is seeking a data-driven optimiser to lead experimentation and drive conversion growth across high-volume ecommerce. You will own the optimisation roadmap, gather requirements, and collaborate with stakeholders to prioritize and sign-off tests.

In this role you will apply quantitative and qualitative insights to inform design decisions, run client-side AB tests, and contribute to new propositions and MVPs for our customer base.

Qualifications

• Experience in optimisation and experimentation with high-volume ecommerce.
• Data-driven approach turning qual/quant insights into conversion strategies.
• Knowledge of user testing, web analytics and audience segmentation.
• Hands-on with AB testing platforms (Monetate/Optimizely) and client-side testing.

Responsibilities

• Own end-to-end delivery in experimentation, including prioritisation and roadmap management.
• Gather requirements, brief tests, sign-off with stakeholders and measure outcomes.
• Maintain Optimisation Roadmap, hypotheses, results and cross-organisational learnings.
• Conduct regular competitor analysis and apply industry best practices.
• Support development of new propositions and MVPs for customers.

Skills

Optimization

A/B testing

Data analytics

UX design

Tools

PowerBI

Snowflake

Job description

Hastings Direct is seeking a data-driven optimiser to lead experimentation and drive conversion growth across high-volume ecommerce. You will own the optimisation roadmap, gather requirements, and collaborate with stakeholders to prioritize and sign-off tests.

In this role you will apply quantitative and qualitative insights to inform design decisions, run client-side AB tests, and contribute to new propositions and MVPs for our customer base.