CRO & Analytics Manager

Core-Asset-Consulting; Newcastle upon Tyne; On-site; GBP 60,000 - 85,000; Full time

Job summary

Core-Asset-Consulting in Newcastle upon Tyne is seeking a CRO & Analytics Manager to shape a data-driven marketing function by developing a culture of experimentation, insight-led decision making and continuous optimisation.

You will own the digital analytics and marketing performance framework across all digital channels, define KPIs, reporting dashboards, and analyse performance across paid media, SEO, website, email and customer lifecycle activity.

Qualifications

• Strong experience in digital analytics and conversion rate optimisation.
• Proven ability to design and manage A/B testing programmes.
• Experience across paid media, SEO, website optimisation and email marketing.
• Ability to translate data into commercial recommendations.
• Knowledge of GDPR and privacy compliance.

Responsibilities

• Own the digital analytics and marketing performance framework.
• Define KPIs, reporting frameworks and dashboards.
• Analyse performance across paid media, SEO, website and email.
• Lead CRO strategy and experimentation roadmap.
• Design and evaluate A/B testing and optimisation programmes.
• Analyse customer journeys to identify friction and opportunities.
• Develop attribution models and marketing effectiveness frameworks.
• Define tracking standards and governance.
• Work closely with data teams and external agencies to optimise digital performance.
• Champion a culture of continuous testing, learning and data-driven decision making.

Skills

Digital analytics

Marketing performance measurement

Conversion rate optimisation

Paid media

SEO

A/B testing

GA4

Google Tag Manager

BigQuery

Power BI

Dynamics 365 Customer Insights

Optimizely

Behavioral analytics tools

Tools

GA4

Google Tag Manager

BigQuery

Power BI

Dynamics 365 Customer Insights

Optimizely

Microsoft Clarity

Hotjar

Contentsquare

Job description

CRO & Analytics Manager (BBBH16567) Newcastle upon Tyne, England

We are recruiting for a CRO & Analytics Manager to join our client in Newcastle. This is an exciting opportunity to shape a data-driven marketing function by developing a culture of experimentation, insight-led decision making and continuous optimisation.

Skills/Experience:

• Strong experience in digital analytics, marketing performance measurement and conversion rate optimisation.
• Experience across paid media, SEO, website optimisation, email marketing and customer lifecycle marketing.
• Proven experience developing attribution models and measurement frameworks.
• Experience designing and managing structured experimentation and A/B testing programmes.
• Strong understanding of marketing funnels, customer journeys and optimisation methodologies.
• Advanced analytical and problem-solving skills with the ability to translate data into commercial recommendations.
• Experience using GA4, Google Tag Manager, BigQuery and Power BI.
• Experience with Dynamics 365 Customer Insights.
• Experience with Optimizely (or similar experimentation platforms).
• Experience using behavioural analytics tools such as Microsoft Clarity, Hotjar or Contentsquare.

Core Responsibilities:

• Own the digital analytics and marketing performance measurement framework across all digital channels.
• Define KPIs, reporting frameworks and dashboards aligned to business objectives.
• Analyse performance across paid media, SEO, website, email marketing and customer lifecycle activity.
• Deliver actionable insights to improve acquisition, engagement, conversion and marketing effectiveness.
• Lead the Conversion Rate Optimisation (CRO) strategy and experimentation roadmap.
• Design, manage and evaluate A/B testing and optimisation programmes.
• Analyse customer journeys to identify friction points, usability issues and conversion opportunities.
• Develop attribution models and marketing effectiveness frameworks to support commercial decision-making.
• Define tracking standards, campaign tagging governance and measurement best practice.
• Work closely with internal data teams and external agencies to optimise digital performance.
• Champion a culture of continuous testing, learning and data-driven decision making.
• Ensure analytics and tracking remain compliant with GDPR and evolving privacy standards.

CV / Resume:

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