Data-Driven CRO & Analytics Leader

Core-Asset Consulting Ltd

Newcastle upon Tyne

On-site

GBP 65,000 - 90,000

Full time

14 days+

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Job summary

Core-Asset Consulting Ltd is recruiting a CRO & Analytics Manager in Newcastle to shape a data-driven marketing function. You will build experimentation pipelines, set KPIs and dashboards, and drive improvements in acquisition, engagement and conversion across digital channels.

You will lead analytics strategy, manage attribution models and collaborate with data teams and agencies to optimise performance. The role requires strong experience in GA4, GTM, BigQuery and Power BI, with a focus on

Qualifications

Strong experience in digital analytics and CRO across paid media, SEO, website optimisation and lifecycle marketing.
Proven ability to define KPIs, reporting frameworks and measurement frameworks.
Experience designing structured experimentation and A/B testing programmes.
Ability to translate data into commercial recommendations and actionable insights.

Responsibilities

Own the digital analytics and marketing performance measurement framework across all digital channels.
Define KPIs, reporting frameworks and dashboards aligned to business objectives.
Analyse performance across paid media, SEO, website, email marketing and customer lifecycle activity.
Deliver actionable insights to improve acquisition, engagement, conversion and marketing effectiveness.
Lead the Conversion Rate Optimalisation (CRO) strategy and experimentation roadmap.
Design, manage and evaluate A/B testing and optimisation programmes.
Analyse customer journeys to identify friction points, usability issues and conversion opportunities.
Develop attribution models and marketing effectiveness frameworks to support commercial decision-making.
Define tracking standards, campaign tagging governance and measurement best practice.
Work closely with internal data teams and external agencies to optimise digital performance.
Champion a culture of continuous testing, learning and data-driven decision making.
Ensure analytics and tracking remain compliant with GDPR and evolving privacy standards.