CRO Analytics Analyst — Data-Driven Growth & Dashboards

Forward Role; Leeds; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Flexible working

Hybrid work

Salary up to £45,000 + benefits

Job summary

Forward Role is seeking a Marketing Analyst to support client accounts, turning online behavior into CRO actions. You’ll build dashboards from GA4, GTM, Google Ads and BigQuery, and translate data into actionable recommendations for stakeholders.

The role suits an analyst with 1–3 years of experience, offering hybrid working with a Leeds base and the chance to shape the CRO function as it grows.

Qualifications

• 1–3 years of experience in marketing analytics, CRO or digital analytics.
• Strong SQL and data querying skills with data warehouse experience.
• Experience with GA4, GTM and reporting dashboards for clients.
• Hands-on with A/B/multivariate testing and interpreting results.
• Ability to explain data insights to non-technical stakeholders.

Responsibilities

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery into dashboards and reports.
• Review conversion funnels to identify drop-offs and revenue loss.
• Evaluate tests and report findings with commercial impact.
• Use heatmaps and session data to prioritise what to test next.
• Explain findings to stakeholders from technical teams to marketing leads.
• Support tagging, event tracking and data layer setup.
• Explore AI integration to enhance client workflows.
• Keep up with CRO best practices and platform updates.

Skills

CRO testing

SQL

Data storytelling

GA4

GTM

BigQuery

Power BI

Looker Studio

A/B testing

Python

Stakeholder communication

Heatmaps

Data interpretation

Tools

GA4

GTM

BigQuery

Power BI

Looker Studio

Optimizely

VWO

AB Tasty

Adobe Target

Hotjar

Contentsquare

Microsoft Clarity

Job description

Forward Role is seeking a Marketing Analyst to support client accounts, turning online behavior into CRO actions. You’ll build dashboards from GA4, GTM, Google Ads and BigQuery, and translate data into actionable recommendations for stakeholders.

The role suits an analyst with 1–3 years of experience, offering hybrid working with a Leeds base and the chance to shape the CRO function as it grows.