Web Analytics Lead – CRO & Growth (Hybrid, London)

Oner Active; City Of London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave + bank holidays

5% employer match pension

Discounts and sample sales

Private Healthcare (AXA)

Wellness allowance

Dog friendly office

Team events and wellness

Job summary

Oner Active is seeking a Web & Digital Analytics Manager to own analytics across GA4, Contentsquare and Shopify, shaping the website experience and improving conversion and revenue. You will work closely with Digital Trade, UX, Marketing and Tech to prioritise opportunities and measure impact.

This highly commercial role requires a curious, nancially minded analyst who can translate insights into actions. The role is hybrid, with three office days in Old Street, London.

Qualifications

• 3+ years' experience in Web Analytics, E-commerce Analytics, Digital Analytics or CX Analytics or a similar role.
• Strong hands-on experience with GA4, Contentsquare and Shopify.
• Experience developing, analysing and optimising A/B tests and CRO initiatives.

Responsibilities

• Own web and customer experience analytics across GA4, Contentsquare and Shopify.
• Analyse the full customer journey, identifying friction, drop-off points and conversion opportunities across landing pages, PLPs, PDPs, navigation and checkout.
• Use Contentsquare to analyse heatmaps, session replays, customer journeys, behavioural trends and on-site interactions.
• Use GA4 and Shopify to connect customer behaviour with commercial performance, including sessions, conversion rate, revenue, AOV, UPO, product performance and acquisition.
• Identify opportunities to improve conversion, revenue and customer experience through data-driven recommendations.
• Lead the CRO and testing agenda, from identifying opportunities and creating hypotheses through to A/B test analysis and recommendations.
• Partner with UX/UI, Digital Trade, Marketing, Product and Tech to translate insights into website and customer experience improvements.
• Build and maintain dashboards and reporting that clearly communicate what is happening, why it is happening and what action we should take.
• Conduct deep-dives into customer behaviour, including new vs returning customers, customer journeys and product behaviour.
• Analyse performance by product, category, campaign, traffic source and customer segment to identify commercial opportunities.
• Monitor key digital KPIs and proactively identify anomalies, trends, risks and opportunities.
• Support weekly, monthly and quarterly trading and performance reviews with clear, actionable insights.
• Help shape the wider Digital Trade strategy by bringing the customer voice and data into commercial decision-making.

Skills

Web analytics

E-commerce analytics

Digital analytics

CX analytics

A/B testing

SQL

Excel/Google Sheets

Data storytelling

Tools

GA4

Contentsquare

Shopify

Job description

Oner Active is seeking a Web & Digital Analytics Manager to own analytics across GA4, Contentsquare and Shopify, shaping the website experience and improving conversion and revenue. You will work closely with Digital Trade, UX, Marketing and Tech to prioritise opportunities and measure impact.

This highly commercial role requires a curious, nancially minded analyst who can translate insights into actions. The role is hybrid, with three office days in Old Street, London.