CRM Strategy Lead (Hybrid) — Data Quality & Adoption

Picture More Ltd; West End; Hybrid; GBP 68,000 - 83,000; Full time

Benefits offered by this job

Hybrid working

26 days annual leave

Private medical insurance

Weekly fitness sessions

Career development opportunities

Job summary

Picture More Ltd. in London seeks a CRM Manager to own CRM strategy, data quality, and adoption across 400–500 users. The role shapes CRM usage across Business Development and Marketing, influencing technology decisions and senior stakeholders.

Lead the implementation of Interaction+ Hybrid, ensure GDPR-compliant onboarding, and deliver training and analytics to support client programmes and campaigns.

Qualifications

• 4+ years' CRM experience, including within a law firm.
• Hands-on Experience with Interaction+ Hybrid.
• Experience implementing or embedding a CRM platform or new CRM approach.
• Excellent client and marketing data management skills.
• Strong analytical and reporting capability.
• Project management experience.
• Confidently train and influence stakeholders at all levels.
• Excellent organisation and attention to detail.
• Commercially minded, proactive and collaborative approach.

Responsibilities

• Lead the implementation and ongoing development of the organisation's CRM approach.
• Take ownership of Interaction+ Hybrid and help determine the future CRM strategy.
• Maintain high standards of CRM and client data quality.
• Develop data policies covering creation, maintenance, deletion, bounce-backs, unsubscribes and data standards.
• Implement GDPR-compliant contact onboarding and preference management processes.
• Act as the internal CRM subject matter expert and first point of contact for users.
• Manage relationships with CRM and marketing technology suppliers.
• Deliver CRM training to new joiners, BD & Marketing colleagues and senior fee earners.
• Produce reporting and analytics to support key client programmes, campaigns, events and targeting initiatives.
• Assess emerging CRM and email marketing technology and recommend future investment.

Skills

CRM

Data management

Stakeholder management

Analytics

Training

Project management

GDPR

Tools

Interaction+ Hybrid

Vuture

IQ

Cirrom

CRM reporting tools

Job description

Picture More Ltd. in London seeks a CRM Manager to own CRM strategy, data quality, and adoption across 400–500 users. The role shapes CRM usage across Business Development and Marketing, influencing technology decisions and senior stakeholders.

Lead the implementation of Interaction+ Hybrid, ensure GDPR-compliant onboarding, and deliver training and analytics to support client programmes and campaigns.