CRM & Operations Lead

Novo Nordisk; Gatwick; On-site; GBP 70,000 - 110,000; Full time

Job summary

Novo Nordisk UK is seeking a Customer Engagement Operations & CRM Lead to design the CRM strategy and roadmap for the UK, and to lead Veeva adoption across Sales, Marketing and Medical teams. You will connect Customer Engagement, Marketing and Technology to create a single, governable way of working.

You will drive governance, adoption, training and change leadership, ensuring data privacy and regulatory compliance while delivering faster, clearer, and better-coordinated customer interactions

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Experience with Veeva CRM/Vault, Salesforce or comparable CRM and marketing automation platforms.
• Extensive CRM and marketing technology experience, ideally in a regulated industry.
• Ability to translate business strategy into operational processes, governance and roadmaps.
• Strong KPI definition and data-driven improvement capabilities.

Responsibilities

• Design and own the UK CRM strategy and roadmap, aligning priorities with the transformation programme.
• Lead UK adoption and value realisation for Veeva across Sales, Marketing, Medical, KAM and Customer Engagement.
• Lead governance, operations, and delivery rhythm for Customer Engagement to improve workflows and speed.
• Translate objectives into executable journeys, campaigns and channel plans; deploy CRM and omnichannel activity.
• Define and monitor KPIs for operational performance and adoption; use insights to improve journeys and priorities.
• Lead and develop the team, ensuring governance, privacy, consent and regulatory compliance.

Skills

CRM strategy

Stakeholder management

KPI definition

Communication & facilitation

Team leadership

Change management

Data-driven decision making

Cross-functional collaboration

Regulated industry experience

Education

Bachelor’s degree in Business/Marketing/Technology/Digital/Data or related discipline

Tools

Veeva CRM/Vault

Salesforce

Job description

Your impact begins here As Customer Engagement Operations & CRM Lead, you will build the operational backbone that turns Customer Engagement strategy into scalable execution in the UK. You will design the CRM strategy and roadmap, lead Veeva adoption and connect Customer Engagement, Marketing and Technology around one way of working. Your impact will show in faster, clearer, better-coordinated customer interactions and stronger support for people living with serious chronic diseases.

What You’ll Bring

• A Bachelor’s degree in Business, Marketing, Technology, Digital, Data or a related discipline, or equivalent professional experience.
• Experience with Veeva CRM/Vault, Salesforce or comparable CRM and marketing automation platforms.
• Significant experience in CRM, customer engagement operations, commercial operations, marketing technology or omnichannel delivery, ideally within a regulated industry.
• Demonstrated experience designing and leading CRM strategy, platform adoption and business transformation across cross-functional teams.
• Proven ability to translate business strategy and user needs into operational processes, governance, technology requirements and prioritised roadmaps.
• Strong understanding of customer journey orchestration, marketing automation, segmentation and targeting, campaign operations, consent and data-enabled engagement.
• Strong programme, project and change leadership skills, including managing multiple workstreams, dependencies, stakeholders and delivery partners.
• An analytical, outcome-focused approach, with experience defining KPIs and using performance and adoption data to drive improvement.
• Excellent communication, influencing and facilitation skills, with credibility across Customer Engagement, Marketing, Medical, Sales, Data and Technology.
• People leadership experience, strong business process design and problem-solving capability, and high standards of execution.

What You’ll Do

• Design and own the UK CRM strategy and roadmap, aligning platform priorities, business processes, data requirements and adoption plans with the Customer Engagement transformation programme.
• Lead UK adoption and value realisation for Veeva across Sales, Marketing, Medical, KAM and Customer Engagement, supported by governance, role clarity, training, change leadership and user support.
• Lead the operating model, governance and delivery rhythm for Customer Engagement, improving workflows, service levels, controls and decision forums to increase quality, speed and transparency.
• Translate customer and brand objectives into executable customer journeys, campaign workflows, audiences and channel plans, and own the deployment of CRM, marketing automation and omnichannel activity, including consent, testing, launch and optimisation.
• Define and monitor KPIs for operational performance, CRM adoption, channel execution and customer engagement quality, and use the insight to improve journeys, campaigns, processes and platform priorities.
• Lead and develop your team and matrix contributors, and ensure all activity meets governance, data privacy, consent, quality and regulatory requirements.

Who You’ll Work With

You will report directly to the Director, Customer Engagement and act with leadership in representing the Customer Engagement team on all CRM-related matters across International Operations. You will work at the intersection of Customer Engagement, Marketing and Technology. Your closest partners will be Digital Customer Engagement, Content & Campaigns, Commercial Excellence and Data, Insights & AI, as well as above-country teams, where you will shape requirements and prioritise the roadmap. You will also work with external partners who bring specialist expertise and delivery quality. Marketing defines brand priorities and customer objectives; Customer Engagement orchestrates execution, measurement and optimisation. You will help make that split clear, so decisions are made quickly and teams know who owns what.

What You Can Expect Here

You will take ownership of work that cuts across Customer Engagement, Marketing and Technology, giving you the chance to broaden your skills across the value chain and grow as a leader. You will be trusted to make decisions, expected to deliver clear results, and supported by colleagues who give and receive honest feedback.

As Customer Engagement builds its capabilities in next-best-action, personalisation and AI-supported engagement, you will help shape how new technology is used in practice, and develop alongside it.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.