Brand Lead: NHS Pharmaceutical Strategy & Growth

Novo Nordisk

Crawley Down

Presencial

GBP 70.000 - 100.000

Jornada completa

Hace 12 días

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Descripción de la vacante

Novo Nordisk UK is seeking a Brand Lead to shape strategy for designated brands in the UK, translating insights into plans that grow market share and revenue. You will lead a cross-functional team, direct the field force, ensure compliant campaigns, and collaborate with NHS professionals to support people with chronic diseases.

The role requires ABPI certification, UK market experience, and strong leadership, budgeting, and communication skills.

Formación

A degree or equivalent in Life Science, Marketing or Business, plus ABPI certification.
Proven success in pharmaceutical product management or marketing of prescription-only medicines.
Current experience of UK primary and/or secondary care markets.
Hands-on experience of campaign planning, development and execution, roadmap planning and market research techniques.
Financial management skills, including budgets, business cases and return on investment analysis.
Strong influencing and matrix leadership skills, with the confidence to engage senior stakeholders, including the UK Leadership Team and regional and global leaders.
Excellent written and verbal communication, and strong project management and prioritisation skills.
Intermediate to advanced skills in Microsoft Office and systems such as SAP, eProcure, ETMS and Veeva PromoMats.
Fluent written and spoken English, and a valid passport and UK driving licence for regular travel within the UK, Europe and internationally.

Responsabilidades

Build the 3-year strategic plan and annual brand plan from market and customer insight, defining positioning, segmentation, targeting, messaging, budget and KPIs, and contributing to forecasting.
Deliver the plan on budget, tracking performance and return on investment and reporting to senior leadership.
Develop or localise campaigns across field, multichannel, advertising and PR channels, alongside non-promotional activity such as medical education, patient support materials and disease awareness.
Brief and train the field force, including new sales colleagues, and adjust direction quickly when the market shifts.
Stay close to customers through field visits, congresses and market research.
Make sure every material and briefing meets the ABPI Code of Practice, GDPR, local regulations and Novo Nordisk SOPs – including not promoting products on the Northern Ireland MHRA Authorised Route (NIMAR) list in Northern Ireland.