EU CRM & Digital Content Strategy Lead (Veeva)

Practicus; England; Hybrid; GBP 90,000 - 140,000; Full time

Job summary

Practicus seeks an EU Digital Content & CRM Business Partner to lead European Veeva Vault CRM strategy across marketing, medical and market access teams. Based in the UK with hybrid working (Berkshire), you will partner with affiliates to elevate content quality, drive user adoption and enable strategic digital campaigns across Europe.

You will own the CRM roadmap, manage external vendors, drive AI-enabled capabilities, and mentor the EU CRM Enablement & Operations Manager, shaping capability

Qualifications

• CRM experience in pharma/healthcare with Veeva Vault CRM experience.
• People leadership or coaching experience.
• Strategic mindset with ability to drive roadmaps and long-term adoption.
• Strong communication and matrix influence across Commercial, Medical and Market Access.

Responsibilities

• Lead European CRM governance & roadmap for Veeva Vault CRM and manage vendor SLAs.
• Drive AI-enabled capabilities rollout across Europe with multi-country affiliate groups.
• Transform content standards and optimize PromoMats asset workflows for high-impact campaigns.
• Line-manage and mentor the EU CRM Enablement & Operations Manager and influence affiliate CRM leads.

Skills

CRM expertise

People leadership

Strategic vision

Stakeholder influence

Tools

Veeva Vault CRM

PromoMats

GxP compliance

Job description

Practicus seeks an EU Digital Content & CRM Business Partner to lead European Veeva Vault CRM strategy across marketing, medical and market access teams. Based in the UK with hybrid working (Berkshire), you will partner with affiliates to elevate content quality, drive user adoption and enable strategic digital campaigns across Europe.

You will own the CRM roadmap, manage external vendors, drive AI-enabled capabilities, and mentor the EU CRM Enablement & Operations Manager, shaping capability