CRM Manager - Braze

Confidential; West Midlands; Hybrid; GBP 56,000 - 73,000; Full time

Job summary

Pontoon is recruiting a CRM Manager to drive engagement across UK markets in a hybrid setting. You will design, deliver and optimise multi-channel campaigns, using customer data to personalise journeys and improve retention.

The role requires hands-on Braze experience and a track record of delivering campaigns end-to-end across multiple channels. The ideal candidate will have strong analytical skills, experience reporting in Excel/Sheets, and excellent stakeholder management.

Qualifications

• Hands-on Braze experience in CRM campaign management is essential.
• Proven experience delivering CRM campaigns end to end across multiple channels.
• Background in fintech, e-commerce or direct-to-consumer businesses is essential
• Strong analytical skills and experience evaluating campaign performance.
• Ability to create reports, interpret data and recommend improvements using Excel or Google Sheets.
• Excellent stakeholder management and communication skills.
• Experience managing multiple campaigns in a high-volume environment.
• Ability to work independently, take ownership and deliver results with limited guidance.

Responsibilities

• Own the end-to-end delivery of multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS.
• Manage multiple campaigns and initiatives simultaneously in a fast-paced environment.
• Use Braze to support CRM campaign management and execution.
• Analyse campaign performance and historical data to identify trends, opportunities and areas for improvement.
• Produce and interpret campaign reports using Excel or Google Sheets.
• Recommend actionable optimisation strategies based on campaign insights.
• Collaborate with Product, Growth and other stakeholders.
• Support new feature launches and customer communications.
• Contribute to the wider CRM strategy and continuously improve campaign effectiveness.

Skills

Braze experience

CRM campaigns end-to-end

Fintech / e-commerce background

Analytical skills

Excel/Sheets reporting

Stakeholder management

Multi-campaign management

Independent worker

Tools

Braze

Excel

Google Sheets

Job description

Job Tittle: CRM Manager
Location: Belfast, Birmingham, Bristol, Chester, Edinburgh, Halifax, Leeds, London or Manchester
Contract: 6 Months - possibility for extension
Job Type: Full-time
Working Pattern: Hybrid - at least 2 days per week in the office
Rate: Circa 350/Day

About the Role

We're looking for an experienced CRM Manager to drive customer engagement, retention and loyalty across UK and EEA markets.

These roles will support the delivery of high-volume, multi-channel CRM campaigns and help maintain continuity across marketing and customer service communications

In this role, you'll design, deliver and optimise multi-channel marketing campaigns, using customer data and insights to create personalised experiences throughout the customer journey.

What We're Looking For

• Hands-on Braze experience in CRM campaign management is essential
• Proven experience delivering CRM campaigns end to end across multiple communication channels.
• Background in fintech, e-commerce or direct-to-consumer businesses is essential
• Strong analytical skills and experience evaluating campaign performance.
• Ability to create reports, interpret data and recommend improvements using Excel or Google Sheets.
• Excellent stakeholder management and communication skills.
• Experience managing multiple campaigns in a high-volume environment.
• Ability to work independently, take ownership and deliver results with limited guidance.

Key Responsibilities

• Own the end-to-end delivery of multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS.
• Manage multiple campaigns and initiatives simultaneously in a fast-paced environment.
• Use Braze to support CRM campaign management and execution.
• Analyse campaign performance and historical data to identify trends, opportunities and areas for improvement.
• Produce and interpret campaign reports using Excel or Google Sheets.
• Recommend actionable optimisation strategies based on campaign insights.
• Collaborate with Product, Growth and other stakeholders.
• Support new feature launches and customer communications.
• Contribute to the wider CRM strategy and continuously improve campaign effectiveness.

Why Join?

Join a pioneering, fast-changing financial services business that is shaping finance as a force for good. This is an exciting opportunity to make a real impact by improving customer experiences, driving engagement and building effective retention strategies.

You'll work collaboratively with Growth, Product and Data teams, using customer insights, innovative CRM tools and data-driven marketing strategies to deliver meaningful results. If you're looking for an opportunity to develop your expertise, influence customer lifecycle strategies and contribute to a growing business, this role could be the perfect fit.

Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you

We use generative AI tools to support our candidate screening process. This helps us ensure fair, consistent, and efficient experience for all applicants. Rest assured, all final decisions are made by our hiring team, and your application will be reviewed with care and attention.