CRM Marketing Executive

UKTV; Greater London; Sur place; GBP 36 000 - 48 000; Plein temps

Résumé du poste

UKTV is seeking a CRM Marketing Executive to join the Marketing team in London. You will manage cross-channel campaigns, automated journeys and testing to improve engagement and viewing across UKTV's brands.

Experience with Braze and audience personalisation is essential, with strong collaboration across Marketing, Creative and Data teams. You will report to the CRM Manager and help deliver calendar-driven activity while ensuring compliance with data protection requirements.

Qualifications

• Delivery of CRM campaigns across email, push and in-app channels.
• Experience using Braze for building journeys and campaigns.
• Experience in audience segmentation and personalisation.
• Experience building automated journeys with triggers, branching and timings.
• Experience monitoring campaign performance and producing actionable reports.
• Collaborating with marketing, data and insight teams to deliver campaigns.
• Understanding CRM lifecycle marketing and its role in engagement and retention.
• Familiarity with GDPR and data protection principles.

Responsabilités

• Build, test, and schedule email, push and in-app campaigns.
• Create automated and triggered journeys, including Braze Canvas flows.
• Manage CRM campaign calendar with the CRM Manager and marketing teams.
• Brief Creative and develop CRM templates and approaches.
• Coordinate campaigns across channels for joined-up journeys.
• Run A/B tests on messaging, subject lines, timing and targeting.
• Produce post-campaign analyses and identify learnings.
• Support new technical launches and CRM capability enhancements.
• Explore Braze AI features to boost personalisation and efficiency.
• Refine CRM workflows and QA practices for consistency.
• Collaborate across Marketing, Creative, Data and Insight teams.

Connaissances

CRM campaigns

Braze experience

Audience segmentation

Automated journeys

A/B testing

Campaign analytics

Cross-channel planning

Data-driven decision making

Stakeholder collaboration

Attention to detail

Outils

Braze

Description du poste

CRM Marketing Executive

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Description

Our Team

The Marketing team grows audiences, drives viewing and builds the popularity of UKTV's brands and programmes. Within Marketing, CRM uses data, insight and personalised communications across email, push and other owned channels to connect audiences with content on U and build long-term engagement.

Purpose of the Role

The Marketing Executive - CRM delivers and optimises campaigns that engage audiences and drive viewing on U. Working with the CRM Manager, you will manage the campaign calendar, build cross-channel campaigns and automated journeys, and use testing, insights and new platform capabilities to improve performance.

What we would like you to bring to the role….key experience, knowledge, skills & personal qualities

Role responsibilities

• Build, test, quality-check and schedule engaging email, push notification and in-app campaigns, ensuring communications reach the right audience at the right time.
• Build and maintain automated and triggered journeys, including complex Braze Canvas flows, with accurate triggers, audience criteria, branching, timings and exit conditions.
• Manage the CRM campaign calendar, coordinating with the CRM Manager and wider marketing teams to deliver activity accurately and on time.
• Brief Creative on campaign assets and support the continued development of CRM templates and creative approaches.
• Coordinate campaigns across email, push notifications, in-app messaging, and future CRM channels to create joined-up audience journeys.
• Deliver A/B tests across messaging, creative, subject lines, send times and audience targeting, using the results to improve engagement, and viewing.
• Produce campaign reports and post-campaign analyses, identifying key learnings, and recommend improvements.
• Support new technical launches, platform enhancements, and the implementation of new CRM capabilities.
• Explore and champion Braze's AI-powered tools and other relevant features to improve efficiency, personalisation and campaign performance.
• Help refine CRM workflows, processes, and quality-assurance practices to improve the consistency and effectiveness of delivery.
• Collaborate with Marketing, Creative, Data, and Insight teams, ensuring activity supports wider objectives and complies with UKTV's data protection requirements and audience permissions.

Experience and knowledge

• Experience delivering CRM campaigns across email, push notifications and in-app messaging.
• Experience using a customer engagement platform to build, test and manage campaigns; experience with Braze would be an advantage.
• Experience working with audience segmentation, targeting, and personalisation.
• Experience building or supporting automated and triggered journeys, including flows, branching logic, triggers, and timings.
• Experience monitoring campaign performance and producing clear, actionable reports.
• Experience collaborating with creative, marketing, data and insight teams to deliver campaigns.
• Understanding of CRM lifecycle marketing and how it supports audience acquisition, engagement, and retention.
• Understanding of how CRM channels can work together to create coordinated audience journeys.
• Familiarity with key CRM metrics, including measures of engagement and viewing.
• Understanding of A/B testing and how results can be used to improve campaign performance.
• Awareness of data protection, GDPR, and the responsible use of first-party audience data.

Skills and personal qualities

• Highly organised, with excellent attention to detail and the ability to manage multiple campaigns and deadlines.
• Confident working hands-on with a CRM platform to build, test and quality-check campaigns and automated journeys.
• Analytical and curious, with the ability to interpret results, identify trends, and recommend improvements.
• Proactive and solutions-focused, with an appetite for testing new ideas, improving processes, and developing technical skills.
• A clear and collaborative communicator who can brief Creative effectively and build strong relationships across teams.
• Comfortable working in a fast-paced environment and taking ownership of campaign delivery.
• Interested in exploring emerging CRM capabilities, including AI-powered tools.
• A positive and inclusive team player who shares ideas, responds constructively to feedback, and supports colleagues.

Anything else you need to know...

This is an opportunity to develop your technical and analytical CRM skills in a team that combines creativity, data and technology to grow audiences on U.

You will have hands-on ownership of campaign delivery, with opportunities to build your expertise in automation, cross-channel planning, personalisation and testing. Experience with Braze is beneficial, and familiarity with Liquid or similar personalisation code would be an advantage, but a willingness to learn and explore new technical capabilities is just as important.

We are looking for someone who enjoys getting the details right, is curious about what the data can tell us and is motivated to find new ways to connect audiences with UKTV's content.

Our Diversity & Inclusion Commitment

At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone, and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.