CRM Operations Manager

MrQ; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Join MrQ, an award-winning online casino, as a CRM Campaign Manager. In this hybrid role, you will lead the execution of multi-channel CRM campaigns, optimize infrastructure, and collaborate with diverse teams to ensure compliance and effectiveness. Enjoy a dynamic workplace that values innovation and inclusivity, along with a competitive salary and fantastic benefits.

Benefits

Additional leave days

Birthday leave

Four-week parental leave

International health and life insurance

Wellness incentives

Growth allowance

Flexible working environment

Qualifications

• 4+ years in CRM operations or marketing automation.
• Proficient in enterprise CRM platforms and HTML/CSS.
• Skilled in delivering high volumes of CRM campaigns.

Responsibilities

• Oversee setup, QA, delivery, and troubleshooting of multi-channel CRM campaigns.
• Develop modular templates and support retention strategies.
• Partner with cross-functional teams to deliver on-brand campaigns.

Skills

CRM Expertise

Technical Skills

Campaign Execution

Data & Tools Proficiency

Strong Delivery & Collaboration

Tools

Optimove

Salesforce

Job description

This range is provided by MrQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

What You Will Do

Lead CRM Campaign Execution: Oversee setup, QA, delivery, and troubleshooting of multi-channel CRM campaigns (email, SMS, push, in-app, onsite, direct mail), ensuring technical readiness and flawless execution.

Build & Optimise CRM Infrastructure: Develop modular templates, dynamic content, personalisation logic, and support the launch of bonus offers, triggers, and retention strategies.

Collaborate Cross-Functionally: Partner with CRM, Brand, Design, Data, and BI teams to deliver on-brand campaigns, improve segmentation, and activate audience models effectively.

Ensure Measurement & Compliance: Manage tagging, tracking, deliverability, unsubscribes, and metadata for accurate attribution; ensure compliance with GDPR and industry regulations.

Drive Tooling & Continuous Improvement: Act as CRM tooling expert (e.g. Optimove), document processes, lead testing initiatives, and support a culture of experimentation and optimisation.

What We're Looking For

CRM Expertise: 4+ years in CRM operations or marketing automation, ideally within iGaming or similar fast-paced, high-frequency environments.

Technical Skills: Proficient in enterprise CRM platforms (e.g. Optimove, Salesforce), with hands-on experience in HTML/CSS for emails, dynamic content, and personalisation logic.

Campaign Execution: Skilled in delivering high volumes of manual and automated campaigns across segmented audiences and multiple channels (email, SMS, push, in-app, direct mail).

Data & Tools Proficiency: Familiar with offer tools, CMS/merchandising platforms, bonus engines, and integrating campaign data into central reporting systems.

Strong Delivery & Collaboration: Detail-oriented, highly organised team player with a strong commitment to flawless execution and effective cross-functional collaboration.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

This role is Hybrid, 2 days a week in St Albans (Flexible)

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos

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