CRM MarTech Lead — AI-Driven Salesforce Platform | Hybrid

Currys plc; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Life Assurance

Competitive pension scheme

Access to discretionary bonus

25 days annual leave

Job summary

Currys plc in London invites applications for a visionary CRM MarTech Lead. You will own the platform evolution across Salesforce Marketing Cloud Next, Data Cloud 360, and AI-enabled tools, shaping strategy, governance, and roadmap while leading cross-functional squads across Operations, Insight & Analytics, CRM.

You will mentor the CRM MarTech Manager, partner with senior leadership, and drive a scalable, governed CRM ecosystem that enhances customer connection and brand value.

Qualifications

• Experience owning complex CRM/martech strategy and governance.
• Deep Salesforce Marketing Cloud expertise incl. Data Cloud 360.
• Ability to translate platform capability to business value and lead migrations.
• Hands-on SQL, HTML, CSS, JavaScript desirable.

Responsibilities

• Own CRM MarTech capability strategy and roadmap across Salesforce Marketing Cloud Next, Data Cloud 360, AI and connected tools.
• Set CRM AI strategy, evaluate use cases and maintain an innovation pipeline.
• Manage the technical backlog: prioritise, plan and allocate capacity for platform builds.
• Line-manage and develop the CRM MarTech Manager; report on platform maturity and progress.

Skills

CRM strategy

Salesforce Marketing Cloud

Data Cloud 360

AI in marketing

Backlog prioritisation

Stakeholder management

SQL

HTML/CSS/JavaScript

Education

Degree or equivalent in relevant field

Salesforce Marketing Cloud Consultant/Administrator cert

Salesforce Data Cloud accreditation

Tools

Movable Ink

Da Vinci

Litmus

Validity

Qualifio

Job description

Currys plc in London invites applications for a visionary CRM MarTech Lead. You will own the platform evolution across Salesforce Marketing Cloud Next, Data Cloud 360, and AI-enabled tools, shaping strategy, governance, and roadmap while leading cross-functional squads across Operations, Insight & Analytics, CRM.

You will mentor the CRM MarTech Manager, partner with senior leadership, and drive a scalable, governed CRM ecosystem that enhances customer connection and brand value.